Director, Consumer Marketing
Found in: Jooble US O C2 - 2 weeks ago
Job Description
The Director will be responsible for the strategy and execution of Consumer Marketing activities supporting ARISTADA. This includes Direct-to-Consumer (DTC) strategy, media plan, content development, and analysis. The position requires an experienced and highly motivated individual with strong strategic and leadership capabilities. Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home. Responsibilities Job Responsibilities Include:- Leads development of the strategy, planning, and execution of Consumer Marketing, including annual brand planning
- Leads development of the strategy, content, media plan, analysis and optimization for the DTC campaign
- Leads Consumer marketing team providing direction, coaching, and development of staff
- Understands the trends in schizophrenia, drivers of consumer behavior, and how to reach and engage Serious Mental Illness (SMI) patients
- Directs and manages agency partners through the development of branded online and offline material including digital and print advertising collateral
- Directs and manages media agency to ensure optimal placement of DTC assets
- Directs and manages the Consumer marketing budget, including Statement of Work (SOW) and change orders, accruals, and budget forecasting
- Works with cross functional team to forecast, analyze, and optimize DTC spend
- Provides input and direction to market research while guiding application of insights from Consumer research studies
- Bachelor’s degree in business or science
- 12+ years of experience with positions of increasing responsibility
- 8+ years of product management/marketing experience in the pharmaceutical or biotechnology industry Consumer & Digital Marketing experience
- Strong people and agency management experience
- Ability to lead cross-functional teams
- Ability to develop strategy and communicate upwards
- Ability to collaborate with internal stakeholders and external vendors
- Demonstrated analytical skills
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Head of Digital Marketing
Found in: Jooble US O C2 - 2 weeks ago
Waltham, MA, United States Alkermes Full timeThe Director will be responsible for the strategy and execution of Consumer Marketing activities supporting ARISTADA. This includes Direct-to-Consumer (DTC) strategy, media plan, content development, and analysis. Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible...
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Sr Director, Merchandise Planning
Found in: Jooble US O C2 - 3 weeks ago
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Found in: Jooble US O C2 - 4 days ago
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Director Online Digital Marketing
Found in: Jooble US O C2 - 4 days ago
Boston, MA, United States Netvirta Full timeSince our MIT origins in 2008, we’ve partnered with medical professionals to provide patientswithcustom-fit orthotics, sporting goods brands toequipNFL & NCAA playerswithcustom-fit helmets, and fashion brandslike Victoria's Secretto ensure shoppers are happy with the fit of theironlinepurchases. All of this is enabled by our world-class, smartphone-based...
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Director of Product Marketing
Found in: Jooble US O C2 - 4 days ago
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Marketing Director, Investments
Found in: Careerbuilder One Red US C2 - 7 days ago
Boston, MA, United States Massachusetts Mutual Life Insurance Company Full timeMarketing Director Investments, Product MarketingFull-Time (Hybrid) Boston, New York City or SpringfieldThe OpportunityMassMutual Brand and Marketing has committed to a vision to drive growth and create exceptional experiences & value for our customers, partners, and communities by embracing a data-driven and collective culture. Focusing on supporting...
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Associate Director, Market Access Training
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Digital Marketing Director
Found in: Jooble US O C2 - 1 week ago
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Senior Brand Director
Found in: Jooble US O C2 - 2 weeks ago
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Found in: Jooble US O C2 - 1 week ago
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Senior Director, Regulatory Affairs
Found in: Jooble US O C2 - 1 week ago
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Found in: Jooble US O C2 - 3 weeks ago
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Senior Consultant, Consumer Products
Found in: Jooble US O C2 - 4 days ago
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CFO/ Director
Found in: Jooble US O C2 - 3 weeks ago
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Found in: Jooble US O C2 - 4 days ago
Boston, MA, United States Netvirta Full timeSince our MIT origins in 2008, we’ve partnered with medical professionals to provide patientswithcustom-fit orthotics, sporting goods brands toequipNFL & NCAA playerswithcustom-fit helmets, and fashion brandslike Victoria's Secretto ensure shoppers are happy with the fit of theironlinepurchases. All of this is enabled by our world-class, smartphone-based...
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Found in: Jooble US O C2 - 3 weeks ago
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Found in: Jooble US O C2 - 2 weeks ago
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Found in: beBee jobs US - 2 weeks ago
Waltham, Massachusetts, United States Group 1001 Full timeGroup 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001's culture emphasizes the importance of collaboration, communication, core business focus, risk...
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Director of Product Marketing
Found in: Jooble US O C2 - 2 weeks ago
Boston, MA, United States Laudio Full timeAbout Us Laudio empowers healthcare leaders to drive large-scale change through everyday human actions. Our platform streamlines workflows for frontline leaders, strengthens interpersonal connections, and aligns C-suite objectives with frontline efforts, enhancing leader efficiency, employee engagement, and patient experience. Laudio makes it possible for...