VP Of Marketing

1 month ago

San Francisco CA, United States Higher People Full time
Title: Head of Marketing

Location: San Francisco Bay Area (Hybrid)

Reporting Structure: This position reports to the Founder/CEO.

Company Description

Our client is on a mission to empower students to get the most value out of their college journey and prepare them for success in their careers. Many believe that degree progression is straight-forward, but for most students, it's a meandering and arduous process. As a result, graduation rates suffer - with less than 44% of students graduating within 6 years.

Our client's unified degree progression platform finally solves one of the biggest pain points for college students and advisors: helping students plan their degrees, choose the right courses, and manage their academic journey in a way that allows them to achieve the best-possible experiences and outcomes.

Quick facts:
  • Founded by first-gen students in 2017
  • Serves all segments of higher education from top R1 institutions to large public universities and small colleges
  • Series A startup
  • Raised $11M in funding in 2023

Responsibilities

This is an opportunity for a driven marketing leader to lead and scale a customer-centric marketing arm at a high-growth, series A startup in enterprise saas. You will work directly with the executive team to lead marketing initiatives for the company.

The Head of Marketing will be responsible for:
  1. Leading the foundation of a marketing function - Partner with the founders to build a repeatable, reliable marketing arm and team across all areas of marketing - product, customer, growth, and brand marketing (with emphasis on product and customer marketing)
  2. Making an impact - Partner with the founders and other team members to solve new challenges and deepen the impact and excitement we have among students and administrators
  3. Driving our client's growth strategy - Increase the efficiency and output of our growth engine and evolve our GTM strategy to provide mission-aligned opportunities to our Enterprise Sales team via both direct and indirect channels (thought leadership, events, outbound emails, webinars, digital, etc.)
  4. Wearing many hats to support different teams - Collaborate with other teams (incl Customer Success, Product) to play the role of marketing in their areas (new module launch, supporting onboarding customers, product videos, etc.).
  5. Enabling the Sales Team - Provide a library of relevant, targeted assets at each phase of the buyer journey (decks, case studies, evaluation materials, etc.).
  6. Developing our client's brand identity - Leverage our deep relationships across thought leaders to build a brand identity that captures our client's vision, personality, and voice. We're building a company that's 'loved by students and valued by administrators'
  7. Building stage-fit marketing processes - Use the right mix of tools, systems, dashboards, and processes to bring effectiveness and efficiency in the marketing process.

Is this you?
  • You're a creative, generalist marketer with strong interest in product, customer, and growth marketing.
  • You've built (or co-built) a marketing function at a high growth, early stage company before, preferably from scratch. This includes the marketing engine, playbook and the team.
  • You have deep experience at enterprise saas marketing (e.g ABM) with multiple stakeholders and high ACV deals - or can easily adapt to the enterprise space.
  • You enjoy both strategic and tactical thinking.
  • You are scrappy and can achieve maximum, industry-level results with limited resources.
  • You enjoy writing and can adapt the tone based on the audience (provosts, CIOs, students, etc.).
  • You are data-driven and love running experiences.
  • You deeply care about the brand and are excited to build a strong, modern identity for our clients that works for both buyers (provosts, VPs) and end-users (students, advisors).
  • You want to be a part of a mission-driven culture and be a team player to serve that mission.

#Perks
  • Generous stock options in a Series A startup
  • Medical, dental, vision and life insurance for you and your family
  • 401K and commuter benefits
  • Annual international retreats
#J-18808-Ljbffr

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