VP of Marketing

2 weeks ago

San Francisco, United States Marketing Deluxe Full time

The VP of Marketing is responsible for developing and implementing the overall marketing strategy for our marketplace business. This work includes creating and managing marketing campaigns, developing content and messaging consistent with business objectives, and leading a targeted demand-generation strategy. This role is equal parts art and science blending the need for a rigorous data-oriented, test-and-learn approach with an eye for design and understanding brand expression's strategic importance. Reporting to the CEO, the VP of Marketing will play a critical part in architecting how we communicate with and grow our community. This person will be responsible for assessing and scaling the marketing team and initiatives. What you’ll do Main Responsibilities Develop a comprehensive marketing strategy that drives customer acquisition, retention, and engagement. Responsible for the design, implementation, execution, and measurement of demand-generation initiatives, tactics, and campaigns. Optimize acquisition costs by optimizing and automating the customer acquisition funnel and monitoring ROI on all marketing channels Continuously evaluate the performance and ROI of campaigns, adjusting tactics and strategy accordingly to optimize the budget. Create and manage marketing campaigns across various channels, including email, social, SEM, SEO, content, display, influencer, and more, with a focus on acquiring customers on both sides of the marketplace Identify and optimize new marketing channels such as referral programs, affiliate, and influencer marketing. Understanding how to market to both sides of our community, and grow pro and client engagement simultaneously Provide an overall strategy and leadership for the marketing team and roadmap Hiring, leading, and developing a marketing team capable of balancing testing new channels with scaling existing channels efficiently Own the marketing P&L to grow our community while maintaining favorable unit economics StyleSeat has become a fully-remote, distributed workforce - however, we currently only have business entities established in the below list of States and, thus are unable to consider candidates who live in States not on this list for the time being.

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