VP, Marketing

3 weeks ago

San Francisco, United States Oomnitza Full time

We're looking for a Vice President of Marketing to drive the strategy and execution of Oomnitza's marketing initiatives. Responsibilities include, but are not limited to, full ownership of Demand Generation, Corporate Marketing and Category Creation. The role is both strategic and tactical and requires a flexible and adaptive approach in a fast-paced environment. The ideal candidate is a dynamic, cross-group collaborator who can successfully work across the team to drive results. This person will work closely with sales, product, and other executives to drive these programs. This is a hybrid role located in San Francisco or New York City. Responsibilities:Own the lead journey from development of targeted campaigns to lead hand-off Develop and execute an innovative demand generation strategy that aligns with Oomnitza's business goals and targets, leveraging a variety of approaches including account-based marketing, email, paid media, events, webinars, etc.Establish scalable processes in the martech stack to ensure best practices in campaign and operations management.Lead and manage a diverse team, including internal team members, contractors, and agencies; effectively managing resources for campaigns, events, digital advertising, creative development, and other projects.Collaborate with cross-functional teams to contribute to the mission of category creation and market awareness of the category Establish and track key metrics to measure the effectiveness of demand generation strategies and campaigns, continuously optimizing for performance.Qualifications:10+ years in demand generation and marketing programs in B2B technology3+ years in executive, managerial, or people leadership capacitiesStrong project manager with the ability to manage several workflows simultaneouslySuccessful track record in creating and executing integrated campaignsExperience with managing digital ads (LinkedIn, Google, etc)Experience with managing ABM programs and platformsAnalytical mindset; ability to review metrics and make recommendations for improvementsExcellent written and oral communication skills. Proven ability to communicate at many levels -conceptually and tactically - including strategies, messaging, plans, activities, metrics, etc. Creativity around how prospects and customers are engaged to feed A/B testing and continuous improvementMinimum 5 years of hands-on expertise with Marketo and Salesforce.comMust be ambitious, curious, execution-oriented, supportive, and have a "can-do" attitudeWhat we can offer you:Career Growth: Top performers will have an opportunity to help shape the team. Working directly with the founders to drive initiatives and create a structure that scalesMarket-competitive salary + equityA once-in-a-lifetime career opportunity to get onboard a fast-growing business that is venture-backed by Shasta Ventures, SYN Ventures and Riverside Acceleration CapitalThe base salary range for this position is: $180-245k

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