Digital Marketing Assistant

2 weeks ago


Needham, United States Cambridge Innovation Institute Full time

Our environment is friendly, inclusive, and very fast-paced, where people work hard and are rewarded and recognized for their efforts.
**DIGITAL MARKETING ASSISTANT**

**Summary**:
**Responsibilities**:

- Craft SEO-driven, keyword-dense content for increased organic search visibility.
- Utilize marketing analytics tools for channel analysis, keyword research, organic search trend analysis, and competitor research.
- Manage and optimize Pay-Per-Click campaigns, monitoring performance metrics closely.
- Create and optimize event listings on third party platforms, using engaging content and multimedia.
- Develop and execute social media campaigns, collaborating on campaign objectives and performance analysis.
- Coordinate with design and web teams for the creation of ad creatives and promotional videos.
- Present data-driven insights to various departments, such as preparing and presenting channel reports, weekly team presentations, annual reports, and more.
- Assist across multiple departments with marketing analytics insights.

**Job Requirements**:

- 2-3 years of marketing experience, including at least 1 year of SEO, Analytics, and/or Event Marketing
- Proficiency with digital marketing analytics tools such as Google Analytics 4 and SEMRush
- Stellar interpersonal, verbal & written communication skills, able to work collaboratively with manager and across different teams
- Creative and analytical thinker and active listener, capable of generating innovative ideas for digital marketing campaigns
- Ability to manage and prioritize multiple ongoing projects and weekly tasks, provide support and offer input to help meet project goals.

**Jay Maiellano**
Digital Marketing & Analytics Manager

**CII is proud to offer its employees these benefits and more**:

- Health, dental, life and disability insurance
- Generous paid leave
- Company profit share
- 401(k) with company match
- FSA plan

**CII Cares**

CII is devoted to community service, organizing volunteer activities throughout the year to support underserved populations and practice environmental sustainability.

**CII Celebrates Diversity**

We welcome all qualified applicants without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability, status as a protected veteran, or any other characteristic protected by applicable federal, state or local law.



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