Head of Marketing and Communications

2 weeks ago

Needham Heights, United States Hpr LLC Full time

HPR is seeking a

Head of Marketing and Communications

to oversee the creation and expansion of an in-house marketing staff, oversee marketing consultant relationships, and execute HPR’s overall marketing strategy. HPR is a profitable, rapidly growing, FinTech company. This is a key hire in which we are seeking a combination of creativity, enthusiasm, strategic thinking, and a “whatever it takes” mentality.

This is an opportunity to leverage your marketing expertise across numerous business functions and be the first Marketing hire at HPR. Candidates must be well-versed in all aspects of marketing including positioning, messaging, social media, media relations, content creation and artwork design.

Responsibilities:

Strategic Planning:

Develop and execute a comprehensive marketing strategy aligned with company objectives, positioning us as a leader in the fintech industry and driving awareness, engagement, and conversion.

Brand Development:

Define and articulate our brand identity, value proposition, and messaging framework, ensuring consistency across all marketing channels and touchpoints.

Customer Acquisition:

Lead customer acquisition efforts across digital and traditional channels, including SEO, SEM, social media, email marketing, content marketing, events, and partnerships.

Content Strategy:

Develop and execute a content strategy to create compelling and relevant content that resonates with our target audience, driving traffic, engagement, and lead generation.

Product Marketing:

Collaborate with product management and development teams to understand product features, benefits, and competitive differentiation, and develop marketing materials and messaging to effectively communicate value to customers.

Campaign Management:

Plan and execute integrated marketing campaigns to support product launches, promotions, and other key initiatives, leveraging data-driven insights to optimize performance and ROI.

Marketing Operations:

Establish and optimize marketing processes, workflows, and systems to enable efficient and scalable marketing operations, including marketing automation, analytics, and reporting.

Team Building:

Recruit, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous learning.

Partnership Development:

Identify and cultivate strategic partnerships and alliances to extend our reach, enhance our offerings, and drive customer acquisition and retention.

Market Research:

Conduct market research and competitive analysis to identify market trends, customer needs, and competitive threats, informing product development, positioning, and go-to-market strategies.

Employer Branding:

Create material in tandem with HPR recruiting team to position HPR as a top place to work.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or related field; MBA or equivalent preferred.

7+ years proven experience in marketing leadership roles, preferably in the fintech or financial services industry.

A track record of driving growth and customer acquisition.

Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable marketing plans and initiatives.

Demonstrated expertise in digital marketing channels and tools, including SEO, SEM, social media, email marketing, content marketing, and marketing automation.

Excellent communication and storytelling skills, with the ability to craft compelling narratives and messages that resonate with target audiences.

Hands-on experience with marketing technology platforms and analytics tools

A data-driven approach to decision-making and optimization.

Strong leadership and team-building skills, with the ability to inspire and motivate cross-functional teams to achieve ambitious goals.

Entrepreneurial mindset with a bias for action, creativity, and innovation

The ability to thrive in a fast-paced startup environment

Ability to commute to our Needham, MA HQ 5 days/week

Please note: HPR currently does not provide employment sponsorship

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