Head of Media, Marketing

3 weeks ago


Framingham MA, United States TalentBurst, Inc. Full time

Marketing Manager - Senior
Develops and manages the total media investment strategies across consumer touchpoints to drive business goals.
Acts as the voice of media strategy in integrated planning with internal and external partners
Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform
Sharing/Collaboration with Domestic and Global partners on plans & learnings
Build Media and Digital Expertise
Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display
Oversees holistic digital strategy driving in-store sales
Oversees grand openings, local, and multi-cultural plans
Represent paid media strategy for annual and ad hoc planning processes



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