Corporate Communications

2 weeks ago

Rockville MD, United States Chisholm Consulting, LLC Full time

Chisholm Consulting's client, Pediatric Nursing Certification Board (PNCB), is seeking a Director of Marketing & Communications. To learn more about us, please visit our website at To apply for this role, please send your resume to dawn@chisholmconsultingllc.Reporting to the CEO, the Director of Marketing & Communications is responsible for developing and implementing PNCB's and Institute of Pediatric Nursing's (IPN) marketing, communications, corporate relations strategies. Ensures that all publications and other communications properly support strategic efforts essential to the organization and are of excellent quality. Provides cross-functional marketing and communications support to staff teams. Responsible for development of technical and creative written content and presentations, and high-level editing of materials.
Commits to and supports the PNCB Staff Core Values - Integrity, Teamwork & Approachability, Responsive Communication & Service, Supportiveness & Inclusivity, and Excellence.
Conceives, designs, and coordinates targeted marketing and communication efforts to promote PNCB products, programs, and partnerships.
# Works with the senior leadership to create long-term marketing plans for the organization to include goals, objectives, and strategies for implementation.
# Oversees the design, writing, editing, production, and dissemination of marketing materials including brochures, posters, postcard mailings, slideshows, letters, e-blasts, social media, press releases, and other items as needed to support various product lines/initiatives.
# Monitors, measures, and evaluates progress of marketing activities. Manages the work of contractors, vendors, and staff involved in developing and disseminating the marketing and communication plan.
# Provides marketing guidance for PNCB exhibit responsibilities including selection of events, marketing materials, and exhibit display.
# Researches marketing techniques, and programs of other organizations. Scans for marketing and nursing workforce trends and other items of note; Assures PNCB branding
# Supports staff by assisting with scripts and FAQs. Keeps staff informed of outgoing communications and marketing initiatives.
# Manages marketing budget allocations and requests subsequent year increases as needed after analysis.

# Assists with the design and implementation of technology strategies to strengthen PNCB web communications and select processes.
# Works with PNCB vendors to manage and enhance PNCB, IPN, and Association of Faculties of Pediatric Nurse Practitioners (AFPNP) websites and online processes.
# Gathers information, plans, and implements solutions for web-based user errors related to exam enrollment and recertification as needed.

#

Develops and executes comprehensive strategic plan for corporate relations and partnerships.
# Provides staff support to the Institute of Pediatric Nursing (IPN), a PNCB thought leadership committee of leading industry professionals. Facilitates meetings and supports the Committee’s work by assisting with meeting agendas, work projects, and goal tracking.

Travel to conferences and meetings as needed or required
Assists other program areas including certification services with phone calls and marketing fulfillment requests as needed
Customer-oriented approach to marketing strategies and technology solutions
Ability to identify audience behaviors and interpret data trends
Excellent organizational and time/project management skills
Excellent verbal, writing, editing, proofreading, and keyboard skills
Proficiency in and MS Office suite, HTML, Adobe Acrobat, Drupal, web design, web text programs, survey tools, PNCB's database, Photoshop, Illustrator, and lnDesign. Evidence of creative works in support of marketing initiatives.
Minimum Education/Training Requirements: Bachelor's degree in marketing or a related field.
Minimum Experience: 7 years marketing or relevant work experience
Required Licenses, Certification, or Registration: Marketing & Communications Coordinator
Long periods of time sitting and working on a computer.
Category:Marketing & Biz Dev, Keywords:MARCOM Director, Location:

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