Consumer Insights Specialist

Found in: Appcast US C2 - 1 week ago


Dallas, United States InfoVision Inc. Full time

Consumer Insight and Digital Engagement Leader

Location: Dallas, TX

Exp: 10+Years

Duration: Long Term


Role Overview:

  • A pivotal member of the customer experience team within a retail telecom company, merging expertise in Customer Experience and Consumer Psychology.
  • Focuses on leveraging consumer psychology and customer interaction data to enhance digital-human engagement strategies.
  • Requires a blend of consumer psychology (50%) and business acumen (50%).

Key Responsibilities:

  • Analyze customer interaction data and psychological research to understand consumer behavior and identify trends.
  • Lead the design and implementation of personalized human-digital engagement strategies based on psychological insights.
  • Facilitate cross-functional brainstorming sessions with teams across the company to develop innovative solutions that meet customer expectations.
  • Develop and monitor metrics for the effectiveness of digital engagement strategies, adjusting based on data insights.
  • Advocate for the customer by integrating consumer psychology insights into company strategies.

Required Skills and Experience:

  • Extensive experience in customer experience roles within the retail telecom industry or related fields and a solid background in consumer psychology.
  • Strong analytical and data interpretation skills, capable of deriving actionable insights.
  • Exceptional communication and collaboration skills, effective across various departments.
  • Deep understanding of customer behavior and expectations in the telecom sector, proficient in CRM tools and digital engagement platforms.

Preferred Qualifications:

  • Experience with digital transformation projects or digital engagement technologies.
  • Proven track record of implementing successful customer experience improvements, evidenced by increased customer satisfaction.
  • Bachelor’s or higher degree in Marketing, Business Administration, Communications, Psychology (focus on consumer behavior), or related field.
  • Certifications in Customer Experience Management (CXM), consumer psychology, or similar fields.


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