Consumer Insights Specialist
1 week ago
Consumer Insight and Digital Engagement Leader
Location: Dallas, TX
Exp: 10+Years
Duration: Long Term
Role Overview:
- A pivotal member of the customer experience team within a retail telecom company, merging expertise in Customer Experience and Consumer Psychology.
- Focuses on leveraging consumer psychology and customer interaction data to enhance digital-human engagement strategies.
- Requires a blend of consumer psychology (50%) and business acumen (50%).
Key Responsibilities:
- Analyze customer interaction data and psychological research to understand consumer behavior and identify trends.
- Lead the design and implementation of personalized human-digital engagement strategies based on psychological insights.
- Facilitate cross-functional brainstorming sessions with teams across the company to develop innovative solutions that meet customer expectations.
- Develop and monitor metrics for the effectiveness of digital engagement strategies, adjusting based on data insights.
- Advocate for the customer by integrating consumer psychology insights into company strategies.
Required Skills and Experience:
- Extensive experience in customer experience roles within the retail telecom industry or related fields and a solid background in consumer psychology.
- Strong analytical and data interpretation skills, capable of deriving actionable insights.
- Exceptional communication and collaboration skills, effective across various departments.
- Deep understanding of customer behavior and expectations in the telecom sector, proficient in CRM tools and digital engagement platforms.
Preferred Qualifications:
- Experience with digital transformation projects or digital engagement technologies.
- Proven track record of implementing successful customer experience improvements, evidenced by increased customer satisfaction.
- Bachelor’s or higher degree in Marketing, Business Administration, Communications, Psychology (focus on consumer behavior), or related field.
- Certifications in Customer Experience Management (CXM), consumer psychology, or similar fields.
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