Marketing Specialist

5 days ago


Alpharetta, United States Mark Spain Real Estate Full time

Marketing Specialist - Role & Responsibilities

The Content Marketing Specialist role is responsible for supporting the marketing department, company and agents with strategic marketing initiatives including but not limited to the following below:


  • Lead client-facing communication efforts company-wide, including via email, text, website, social, in-person and phone communications.
  • Lead communication research
  • Support email marketing development and expansion in Journey builder including reporting on journey performance and increasing conversion down funnel
  • Support personalized content technology and strategy in Marketing Cloud or other marketing automation system
  • Assist with platform and tools research as it relates to lifecycle marketing capabilities and opportunities.
  • Oversee SEO and Blog strategy, including ideation and execution of content.
  • Support reporting to key stakeholders on consistent cadence (Monthly, quarterly and annually) on communication progress and opportunities across platforms.
  • Lead candidate and new-hire communication efforts company-wide, supporting the talent acquisition, onboarding and training departments with their communication needs.
  • Create and execute a company-wide communication production process for departments to create new content.
  • Lead public relations efforts including drafts of press releases for approval, approval or releases, and distribution by deadlines.
  • Develop and support a QA process for all communication needs company-wide.
  • Lead independent-contractor copywriters (as needed) and project management of all graphics and creative as it relates to collateral and lifecycle content.
  • Hire and oversee on-going “secret shopper” program for audits and insights into client journey and opportunities.
  • Lead audits of website for accurate and up-to-date messaging, awards and stats, plus improved organic performance and ranking.


Additionally, you will support and assist with the following:

  • All Marketing reporting
  • Organization of all marketing assets
  • Email marketing initiatives
  • Company award applications and recognition
  • Support organic social captions and graphic content for final approval


Proficiencies + Growth Opportunities

  • Google Drive proficiency: Slides, Sheets, Docs, Calendar
  • Copywriting proficiency
  • Salesforce
  • Google Analytics Certifications
  • Google Ads Certifications
  • Facebook Creator Studio
  • Adobe Creative Cloud: Indesign, Photoshop, Illustrator
  • Canva proficiency
  • Microsoft proficiency
  • Marketing Cloud (Email Studio, Journey Builder, Social Studio)


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