Marketing Account Manager

2 weeks ago

Birmingham, United States Altec Industries , Inc. Full time

Benefits

We are seeking a dynamic and strategic Marketing Account Manager to join our team. In this role, you will serve as the primary marketing liaison for JJKane Auctions, working closely with business leaders to develop and execute marketing strategies that align with business objectives. You will play a critical role in driving brand awareness, lead generation, and customer engagement through comprehensive marketing campaigns and initiatives. This position is located in Birmingham, AL. 

As the Marketing Account Manager, you will collaborate with cross-functional teams, including creative, digital, and marketing automation experts, to ensure the successful execution of marketing plans. You will also be responsible for fostering a close partnership with JJKane Auctions to understand their unique needs and deliver customized marketing solutions that support their growth and success.

Key Responsibilities:

• Serve as the strategic marketing partner for JJKane Auctions, developing and executing tailored marketing plans.

• Collaborate with internal marketing teams (creative, digital, campaign operations) to ensure timely and effective execution of marketing initiatives.

• Drive new bidder (lead) generation and customer engagement through targeted campaigns across digital, print, and traditional marketing channels.

• Analyze market trends and customer insights to shape marketing strategies that support JJKane’s business objectives.

• Develop and manage marketing budgets, ensuring all campaigns are executed within the allocated budget.

• Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.

• Foster strong relationships with stakeholders within JJKane Auctions to understand business priorities and challenges.

• Coordinate with third-party vendors and partners to manage external marketing efforts, including advertising, events, and media placements.

• Stay informed on industry trends, competitor activities, and market shifts to proactively adjust strategies.

• Support JJKane's participation in industry events, auctions, and promotional activities, ensuring alignment with the overall marketing strategy.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field is required.

• Master's degree in Business Administration is preferred.

• 4 or more years of experience in marketing account management or related roles, preferably within B2B industries is required.

• Proven track record of developing and executing successful marketing campaigns that drive business growth.

• Strong understanding of digital marketing, lead generation, and customer engagement strategies.

• Excellent communication and presentation skills with the ability to influence stakeholders at all levels.

• Analytical mindset with the ability to interpret data and make informed marketing decisions.

• Strong project management skills with the ability to manage multiple priorities and meet deadlines.

• Experience with marketing automation tools (Salesforce Marketing Cloud, Oracle Eloqua, or similar) is a plus.

• Knowledge of the auction industry or experience in construction, heavy equipment, or related fields is a plus.

*Should the selected candidate meet the qualifications of a more experienced level in the career path, the job level may be adjusted.

EEO Statement

Altec Industries, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, gender identity, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. Altec strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.

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