Digital Specialist

Found in: Appcast US C2 - 2 weeks ago


Atlanta, United States Pirelli Full time

JOB TITLE: Digital Specialist

REPORTS TO: Head of Digital

JOB PURPOSE: The candidate will implement, and manage marketing campaigns promoting the organization's products, events and partnerships. The candidate will work in both Business to Business(B2B) and Business to Customer (B2B) channels, many of which overlap, to enhance brand awareness, digital footprints, and acquire leads/customers.


KEY ACCOUNTABILITIES:

  • Develop marketing strategies that align with the organization's business goals.
  • Manage and assist in executing campaigns across various digital channels, including Direct Email Marketing (DEM), social media, search engines, and display advertising.
  • Measure and report on the performance of digital marketing campaigns and assess against goals (ROI and KPIs).
  • Collaborate with cross-functional teams, including creative, content and web evolution to produce engaging content and optimize user experience.
  • Stay up-to-date with emerging digital marketing trends and technologies
  • Design digital campaign integration with onsite & event activations
  • Digital Asset Management (DAM) platform maintenance and distribution


QUALIFICATIONS:

  • Bachelor degree in marketing, communications, or related field
  • 4+ years of experience in digital marketing or related field
  • Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
  • Proficient in marketing automation tools
  • Analytical skills and experience with web analytics tools (e.g., Google Analytics)
  • Strong project management skills
  • Excellent written and verbal communication skills
  • Automotive experience a plus
  • International company experience a plus


SKILL SETS:

  • Adobe CC : Photoshop, In Design, Illustrator – (Video editing encouraged)
  1. Intermediate or stronger design skills to create or modify visuals for social media posts, ads, and other digital content.
  • Salesforce literacy / exposure
  • Proficient Powerpoint and presentation skills
  • Excel literacy / exposure
  • Digital Asset Management (DAM) Platform management / program experience
  • Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets.
  • Website maintenance and management in line with current best practices.
  • Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
  • Proficiency PPC campaign strategy on platforms like Google Ads and social media. Skill in keyword selection, ad copywriting, budget management, and optimization
  • Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.


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