Director of Sales
3 weeks ago
FairWave Specialty Coffee Collective champions local coffee brands to create authentic experiences that awaken and empower us to shape a better world. The brands under FairWave are grounded in the guiding principles of transparent sourcing, highest quality products, local impact, curated café experiences, and innovative practices. Together, we bring best-in-class coffee, bakery, and culinary experiences to our customer
Anodyne Coffee Roasting Company is a small-batch roaster proudly working in Milwaukee, Wisconsin. We aim to provide an exceptional cup of coffee using just enough technology coupled with the experience of our crew to ensure satisfaction with every roast, every time.
Position Overview
The Director of Sales is responsible for the growth and management of the wholesale business in the Milwaukee Market. Oversight of the department includes leading the sales team, equipment technicians, and customer service. Collaborative oversight includes logistics/fulfillment support, training and events.
Key Responsibilities
- Develop and execute strategic plans to achieve sales targets and growth objectives.
- Create and communicate team and individual sales goals and provide quarterly progress towards goals.
- Develop a weekly/monthly scorecard that lays the foundation to build a robust customer pipeline for business.
- Effectively communicate financial outlooks and future planning through presentations and in team meetings.
- Hold weekly meetings with direct reports to build culture, education, and accountability.
- Nurture, support and develop each direct report with individual development and growth plans.
- Build collaborative relationships with marketing teams to provide support for initiatives and bringing product to life in market. This includes materials and assets that help promote partnership or products.
- Work with the production and customer service teams to support current systems and procedures (ordering, fulfillment, account management and communication).
- Manage pipeline of all sales leads and update in real time (NetSuite CRM platform).
- Create a plan to develop new leads for new business dedicated to these channels of business:
1) Cafes & Restaurants
2) Grocery, Distribution, and Warehouse
3) Hotel Hospitality
4) Education and Healthcare
5) Large Office/Workplace
- Actively schedule meetings throughout the week. Develop a network of professionals that recommend our products and services to their networks. Create collaborative sales opportunities and solutions to drive sales through FairWave.
- Maintain a high-level knowledge of industry and competition. Understand coffee trends, new equipment, updated resources, and keep an open mind on all coffee progression.
- Directly learn from and train with the Coffee QC and product development team, and trainers to be an expert on our coffee programming - lineup offerings, flavor profiles, Farm-Direct and Direct Trade relationships, cafe programming and setup, and new products.
- Develop a sales structure for events programming. Using our internal and external sales initiatives to drive engagement with our community.
- Learn, plan and execute training and onboarding programs for all new wholesale accounts.
Qualifications
- Passion for the industry and the customers we serve.
- Minimum of 5 years of sales management experience with progressive accomplishments.
- Track record of successful sales results and able to verify historical performance.
- High-level experience in tracking work through CRM or other pipeline tools.
- Experience using Microsoft Office specifically Excel & PowerPoint
- Quick adoption of other technologies that reinforce efficient time allocation, reporting, presentations, communication, and project management.
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