Director, Awareness Media

2 days ago


Newark, United States Synergy Interactive Full time

Director of Awareness Media (Contract)

We are seeking a highly experienced Director of Awareness Media to lead paid media strategies for our North American team on a 6-month contract. This role focuses on driving brand awareness, consideration, and acquisition through multi-channel paid media campaigns. The ideal candidate has extensive experience in paid media, particularly within entertainment or subscription services, and a proven track record of optimizing media investments for measurable business impact.

Key Responsibilities:

  • Develop and execute awareness media strategies across channels, including TV, online video, sponsorships, cinema, audio, out-of-home, display, and paid social.
  • Explore innovative media partnerships to enhance brand awareness beyond traditional placements.
  • Manage and optimize the awareness media budget across channels to maximize impact.
  • Collaborate with media agencies and cross-functional teams to achieve brand growth goals.
  • Oversee incrementality testing and improve media measurement in partnership with Business Insights teams.
  • Recommend strategic investment plans grounded in data and aligned with business objectives.
  • Stay informed on digital media trends and recommend innovative approaches.

Qualifications:

  • 10+ years of experience in multi-channel paid media marketing, ideally in entertainment or subscription services.
  • Expertise in attribution, incrementality, and media measurement models.
  • Strong leadership, analytical, and strategic thinking skills.
  • Proven ability to manage budgets and translate data into actionable insights.
  • Experience leveraging customer insights to inform marketing strategies.
  • Excellent interpersonal and cross-functional collaboration skills.

Preferred Qualifications:

  • MBA or advanced degree.
  • Experience working within a media agency.
  • Strong communication skills and deep understanding of subscription revenue models.

This is a fantastic opportunity to lead impactful paid media campaigns and shape the future of brand awareness strategies.



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