Digital Media Strategist

2 days ago


Newark, Delaware, United States GTT, LLC Full time
Job Overview

We are seeking an experienced Digital Media Strategist to lead our paid advertising efforts in North America. As a key member of our team, you will be responsible for developing and executing best-in-class digital media strategies across various channels.

Key Responsibilities:
  • Develop and execute digital media plans that drive brand awareness, consideration, and acquisition goals.
  • Manage and optimize digital media budgets across TV, online video, sponsorships, cinema, audio, out-of-home, display, and paid social channels.
  • Lead agency relationships and cross-functional partnerships to support brand imperatives and growth goals.
  • Oversee incrementality tests and improve media measurement in collaboration with Business Insights.

Requirements:

  • 10+ years of multi-channel paid media marketing experience, preferably in entertainment or subscription services.
  • Experience with attribution, incrementality, and media measurement models.
  • Strong leadership, analytical, and strategic skills.
  • Expertise in budget management and forecasting.

Estimated Salary Range: $66.30 - 89.66/hr (based on location and industry standards)



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