Awareness Media North America Director

3 days ago


Newark, United States GTT, LLC Full time
Job DescriptionJob DescriptionJob Title: Awareness Media North America Director
Contract Duration: 9 Months
Pay range: $66.30 - 89.66/hr
Work Type: Hybrid
Location: Newark, NJ

About the Role:
  • Our client is seeking an experienced Awareness Paid Media Director to join our North American team on a short-term contract (approximately 6 months).
  • This role is crucial in developing and executing awareness media strategies to meet brand awareness, consideration, and acquisition goals.
  • The Awareness Media North America Director has extensive experience in multi-channel paid media strategies, ideally for an entertainment company, with a proven track record of testing and measuring media investment to establish business impact.

Key Responsibilities:
  • Awareness Media North America Director will develop and execute best-in-class awareness media strategies across TV, online video, sponsorships, cinema, audio, out-of-home, display, and paid social channels.
  • Explore innovative media partnerships with media owners to drive awareness and consideration of clients beyond traditional media placements.
  • Manage the awareness media budget and optimize spend across channels.
  • Lead agency relationships and cross-functional partnerships to support brand imperatives and growth goals.
  • Oversee incrementality tests and improve media measurement in collaboration with Business Insights.
  • Recommend yearly and quarterly investment strategies in collaboration with our media agency and grounded in data
  • Stay current on digital media industry trends and recommend innovative approaches.

Qualifications:
  • 10+ years of multi-channel paid media marketing experience, preferably in entertainment or subscription services.
  • Experience with attribution, incrementality, and media measurement models.
  • Strong leadership, analytical, and strategic skills.
  • Expertise in budget management and forecasting.
  • Proven ability to translate data into actionable recommendations.
  • Experience in utilizing customer insights for successful marketing campaigns.
  • Excellent interpersonal and cross-functional collaboration skills.

Preferred Qualifications:
  • MBA or graduate degree.
  • Media agency experience.
  • Strong oral and written communication skills.
  • Deep understanding of subscription revenue business models

Benefits:
  • Medical, Vision, and Dental Insurance Plans
  • 401k Retirement Fund

About the Company:
  • Leading audiobook producer revolutionizing the industry with innovative technology and superior programming. Our passion for well-composed, artfully performed audiobooks has earned millions of loyal subscribers worldwide. Our People Principles guide our team of pioneers and inventors to deliver exceptional customer experiences and drive positive change.

Keywords: Awareness Paid Media, Media Director, Paid Media, TV, Video, Digital Marketing, Marketing Strategy, Media Planning, Media Buying, Entertainment, Subscription Services, Media Measurement, Attribution, Budget Management, Job Opportunities, Marketing Jobs

24-15892 #LI-GTT #gttjobs #LI-Hybrid #gttjtCompany DescriptionGlobal Technical Talent is a subsidiary of Chenega Corporation (www.Chenega.com) with over 1.3 billion US$ in revenue and 5800 US employees. We provide Total Talent Solutions, Global staffing, SOW, RPO, Direct Sourcing, and Global Payroll with physical offices in US, Canada, and India. GTT Digital headquartered in Toronto specializes in providing high-tech digital and banking talent to some of the nation’s largest financial institutions. As a leader in the staffing industry for over 22 years, we have become one of the largest staffing firms in the New England region, working with Fortune 500 clients and cutting-edge, technology-driven recruiting infrastructure.

We are a Native American-owned, economically disadvantaged corporation that highly values diverse and inclusive workplaces. Our clients and partners are among the most successful and innovative organizations in the world. Our top clients are Fortune 500 banking, insurance, and financial services firms, some of the nation’s largest life sciences, biotech, utility, and retail companies, and prestigious educational institutions in the Ivy League tier.

There is always a new opportunity for success when you look through all of the open job opportunities on our website’s career page. Just click on this link: https://bit.ly/gttcareers

Awards

SIA’s Fastest Growing Staffing Firm: 2023 and 2015
SIA’s Best Staffing Firm to Work for: 2019 -2023
Inc 5000 Fastest Growing Private Company: 2023, 2022, 2016, 2015
Randstad Preferred Supplier: 2020 - 2023
TechServe Alliance Excellence Award. 2019
NH Business Magazines Fast 5 fastest growing companies
Ernst & Young Entrepreneur of the Year Finalist: 2015Company DescriptionGlobal Technical Talent is a subsidiary of Chenega Corporation (www.Chenega.com) with over 1.3 billion US$ in revenue and 5800 US employees. We provide Total Talent Solutions, Global staffing, SOW, RPO, Direct Sourcing, and Global Payroll with physical offices in US, Canada, and India. GTT Digital headquartered in Toronto specializes in providing high-tech digital and banking talent to some of the nation’s largest financial institutions. As a leader in the staffing industry for over 22 years, we have become one of the largest staffing firms in the New England region, working with Fortune 500 clients and cutting-edge, technology-driven recruiting infrastructure.\r
\r
We are a Native American-owned, economically disadvantaged corporation that highly values diverse and inclusive workplaces. Our clients and partners are among the most successful and innovative organizations in the world. Our top clients are Fortune 500 banking, insurance, and financial services firms, some of the nation’s largest life sciences, biotech, utility, and retail companies, and prestigious educational institutions in the Ivy League tier.\r
\r
There is always a new opportunity for success when you look through all of the open job opportunities on our website’s career page. Just click on this link: https://bit.ly/gttcareers \r
\r
Awards\r
\r
SIA’s Fastest Growing Staffing Firm: 2023 and 2015\r
SIA’s Best Staffing Firm to Work for: 2019 -2023\r
Inc 5000 Fastest Growing Private Company: 2023, 2022, 2016, 2015\r
Randstad Preferred Supplier: 2020 - 2023\r
TechServe Alliance Excellence Award. 2019\r
NH Business Magazines Fast 5 fastest growing companies\r
Ernst & Young Entrepreneur of the Year Finalist: 2015

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