Director, Awareness Media North America

1 week ago


Newark, United States Primus Software Corporation Full time
Job DescriptionJob Description

Job Title: Director, Awareness Media North America

Duration: 09+ Months Contract

Location: Newark NJ 07102 (Hybrid – 2days/Week)

Description:

Director, Awareness Media North America

About the Role:

We're seeking an experienced Awareness Paid Media Director to join our North American team on a short-term contract (approximately 6 months). This role is crucial in developing and executing awareness media strategies to meet brand awareness, consideration, and acquisition goals. The ideal candidate has extensive experience in multi-channel paid media strategies, ideally for an entertainment company, with a proven track record testing and measuring media investment to establish business impact.

Key Responsibilities:

  • Develop and execute best in class awareness media strategies across TV, online video, sponsorships, cinema, audio, out-of-home, display, and paid social channels.
  • Explore innovative media partnerships with media owners to drive awareness and consideration of client beyond traditional media placements
  • Manage the awareness media budget and optimize spend across channels.
  • Lead agency relationships and cross-functional partnerships to support brand imperatives and growth goals.
  • Oversee incrementality tests and improve media measurement in collaboration with Business Insights.
  • Recommend yearly and quarterly investment strategies in collaboration with our media agency and grounded in data
  • Stay current on digital media industry trends and recommend innovative approaches.

Qualifications:

  • 10+ years of multi-channel paid media marketing experience, preferably in entertainment or subscription services.
  • Experience with attribution, incrementality, and media measurement models.
  • Strong leadership, analytical, and strategic skills.
  • Expertise in budget management and forecasting.
  • Proven ability to translate data into actionable recommendations.
  • Experience in utilizing customer insights for successful marketing campaigns.
  • Excellent interpersonal and cross-functional collaboration skills.

Preferred Qualifications:

  • MBA or graduate degree.
  • Media agency experience.
  • Strong oral and written communication skills.
  • Deep understanding of subscription revenue business models


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