Product Marketing Manager
3 weeks ago
About us:
Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions?
If this is how you see your career, HICC is the place to be
About the role:
We're looking for a talented product marketing manager to help drive growth, education, and awareness in the pet care market through the development and execution of strategic product marketing activities. As a part of our HICC marketing team and working closely with the brand managers and the content team from HQ, below is a sample of what you will experience and expect to accomplish:
Product Owner - Strategy (50%)
- Act as a chief revenue officer for products at HICC Pet
- Refine product strategy
- Sets business and technology goals for the product
- Collaborate with the HQ product team to create a multi-year road map for product capability across regions, ID gaps in resource needs (if applicable)
- Acts as the primary point of contact for global product resource planning and queue prioritization
- Lead monthly steering committee meetings
- Ensure experience and design consistent with HICC's brand and legal requirements
Product Analytics (25%)
- Establish and regularly review key KPIs - where measurement does not exist, work with local teams to establish a plan to begin measuring regularly.
- Uses data to develop insights and lead experience and shopping decisions
Governance and Training (15%)
- Collaborate cross-functionally to ensure uninterrupted provision of product data to product instances in an automated fashion
- Establish a cadence of data audit/review with cross-functional teams
- Lead efforts to create and maintain training resources for both internal and external stakeholders
- Leads development and sharing of tool best practices
Process Improvement (10%)
- Participate in the transition to the Agile development cycle
- Streamline existing and create new processes between Marketing and Business
REQUIREMENTS
- BS/BA degree or higher
- 3+ years of experience in product marketing or product management
- Proven records of strong digital consumer experience executions
- Tool Requirements: Shopify or other eCommerce platforms, A/B testing tools, chatbots, Google Analytics, Hubspot.
- Good understanding of strategic business stakes and a true customer-first mindset
- Strong verbal and written communication skills
- Proven ability to work efficiently with stakeholders, both internally and externally, and across different geographies
- Solution-oriented, able to manage ambiguity
- Analytical and process-oriented
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