Area Manager – Export Latin America

6 days ago

Miami, United States LVMH Fragrance Brands Full time

Title: Area Manager – Export Latin America


Location: Miami, FL


Hybrid Schedule: 2 remote work days per week.


The Area Manager oversees the development of Givenchy and Kenzo Export business through a network of agents and distributors operating in the Local market. Develops strategic action plans to drive the Local Market business, growth, operational excellence, and foster client relationships.


Role and context

  • Set Sales and Financial objectives for both brands and pilot the Area P&Ls and A&Ps
  • Define, adapt, and implement Marketing Strategies & Plans per country / territory.
  • Identify opportunities to increase Market share, ranking and sell-out in each country.
  • Execute with precision and care to enhance brand image and equity.
  • Motivate local team (Brand Managers / Beauty Consultants & Supervisors / General Managers /Owners)
  • Collects, analyses qualitative and quantitative data, and exploits them to make recommendations to the team.
  • Develop yearly strategic action plan by key market.
  • Follow up monthly on performance and action plan execution.
  • Consolidate, challenge, and benchmark the forecasts of saleable products and POSM.
  • Responsible for keeping agent contracts updated and lead the process of renewal whenever necessary in coordination with the Legal Department 50% of your time travelling (Market visit, Distributors and Retailers meeting, Marketing Plans presentations, Training & PR Event animation)


Focus Sales & Profit


  • Full P&L Responsibility
  • Ensure to reach the financial targets (Net Sales, OP)
  • Build A&P budget then follow-up and monitoring & Overinvestment negotiation with the agents on a quarterly basis.
  • Close follow up to avoid any forecast left over.
  • Prepare and argument the Budgets per account (2 revisions per year)
  • Follow up of WHS, Sell-out & stock for analysis and proper re-order of basics and novelties.
  • Challenge Forecasts new campaign by client by reference according to historical sales and product potential
  • Monitor retail pricing to be in line with benchmark and price structure.
  • Monthly reports on overall area: sales analysis, minutes after meetings and store visits with distributors.
  • Follow up on payments and DSO.
  • Build Business Plan, analysis, and update.
  • Productivity analysis: door and BC productivity


Focus Marketing


  • Define the Marketing strategy for the area.
  • Prepare the agent Marketing / Trade’s plans in coordination with brand managers and Marketing Manager
  • Presentation of the Marketing plans to the retailers and negotiation of a strong animation calendar for both Givenchy and Kenzo
  • Define Training Plan with Givenchy and Kenzo Local Markets Trainer
  • Negotiation of permanent locations and space with Agents & Retailers
  • Develops Sales & Rankings & Market share per door.
  • Elaborate Beauty Consultants incentives programs.
  • Coordinate and follow up implementation of merchandising projects (personalization, furniture, gondola…)


Qualification & Skills


  • At least 3 years of experience
  • Maximum level of autonomy within assigned budget in area.
  • People oriented and team player
  • Hard working, high energy, and positive attitude
  • Negotiation skills: sell-in, sell-out, spaces, A&P, price structure, distribution contracts.
  • Financial agility: P&L, Business Plan
  • Strong understanding of E-retail business development and Digital
  • Experience with Agent Export business, knowledge of Cosmetics & Luxury industry preferred.
  • Excellent organization & communication skills, oral and written.
  • Proactive & results oriented.
  • Able to work in a fast paced, ever-changing environment, be flexible and open to different cultures.
  • Extraordinary level of attention to detail
  • Interest/understanding of business and markets environments.
  • Expert in Microsoft Office application suite, especially Excel
  • Business & Management school graduated, Master of Science or MBA degree preferred.
  • Fluent Spanish and English / French is a plus.
  • Must have valid US work authorization; not able to sponsor US work visa.

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