Associate Planner, Video and Offline Media

4 weeks ago

Atlanta, United States Digitas North America Full time

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.


Right now, we’re looking for an Associate Media Planner who’ll help the team bring that transformation to life through multi-media activation across Video, Radio, and Out of Home – with a focus on the ever-evolving streaming landscape. You’ll be tasked with learning a ton, but you’ll be challenged and rewarded as you work with and learn from the best in the business. Up for it? Sound like you? Read on.


Day to day, that looks something like this:

  • Staying up-to-date on the latest video offerings in the marketplace spanning national & local linear TV, streaming video and addressable TV, meeting with vendors to discuss product roadmaps and agency wishlists, building deep partner relationships, etc
  • Gathering information during the media buying and strategy stage (cue unstoppable curiosity, impeccable research & organization skills)
  • Mastering media research tools to ferret out the best available information and data out there (tools include MRI, Scarborough, Scarborough, and Nielsen)
  • Managing Requests for Proposal and buy details for approved media buys
  • Inputting data into presentation format (PowerPoint enthusiasts thrive here)
  • Organizing and overseeing the trafficking and implementation process of creative as well as monitoring campaign delivery and pacing
  • Working with established operational processes & executing with flawless attention to detail
  • Partnering with Precision teams who will handle digital execution and campaign maintenance, working cross-functionally to spread video knowledge and establish continuous and clear communication with the activation team


We’re looking for an Associate Media Planner who is a delight to work with, which usually includes:

  • A four-year college education and background in marketing, advertising, or communications (preferably with some office experience)
  • An awareness of the video space – you are inspired by the rapid changes happening within it – and have a hunger to learn
  • Exceptional communication skills – you’re skilled at working on a team, and problem solving and being flexible so you can roll with whatever challenges arise, client or internal
  • A strong, proven ability to teach analytic skills to others, developing, encouraging, and inspiring them to grow
  • Computer skills that make the old guys envious, as well as an intuitive understand of the digital tools that are reshaping the media and advertising world every day
  • Effective time-management, impeccable attention to detail and a compulsive ability to stay organized amidst many moving parts
  • Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful & kind
  • Proficiency in managing numbers – if you can whip through an Excel document, you’ve got an ace in your pocket
  • A love of media – and the motivation to learn everything you can and get better at everything you do

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

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