Senior Media Planner

2 weeks ago


Atlanta, Georgia, United States PMX Full time
Job Title: Senior Associate, Local Tactical Planning

At PMX, we're seeking a highly skilled Senior Associate to join our Local Tactical Planning team. As a key member of our team, you will be responsible for developing and maintaining a strong knowledge of client business and applying local media understanding to deliver against client needs and objectives.

Key Responsibilities:
  • Assist in the development of local media plan options and recommendations
  • Demonstrate a strong understanding of local media fundamentals, including media math, target audience development, and communication goals
  • Collaborate with Investment teams to ensure media strategies are being delivered and brand goals and client needs are being met
  • Develop strong working relationships with partner agencies to create a seamless communications process
  • Deliver POV/position papers on key client issues and/or client opportunities
Requirements:
  • 1+ years of Media Planning experience
  • MediaTools & MediaOcean knowledge is preferred
  • Familiarity with Competitive systems (AdViews/Kantar)
  • Working knowledge of Syndicated research tools (e.g. MRI, Nielsen)
  • Professional, with strong teamwork skills
  • Curious and motivated
  • Adept at time management and handling shifting priorities
About PMX:

PMX is the global media platform for Publicis Groupe, driving smart application of investment through leveraging scale, marketplace innovation, deeper partnerships, and knowledge. We're committed to fostering belonging and creating equitable & inclusive experiences for all talent.

We offer a comprehensive benefits package, including medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.



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