Marketing Cloud Admin

Found in: Appcast US C2 - 2 weeks ago

Indianapolis, United States Brite Full time

About Brite

Brite Systems is an Information Technology company specializing in consulting and software development. We have been successfully implemented solutions for the public and private sectors since 2006.


Brite Systems offers competitive benefits such as (but not limited to) group Medical, Dental, Vision, and Life insurance, Paid Leave, 401-K match, etc.


We focus on providing our clients with simplified, innovative technology solutions to improve and streamline the user experience. Brite Systems confidently brings the right people, customized approach, and successful track record to each opportunity. If you are looking to be part of a strong, collaborative culture, Brite Systems is the place for you to grow your career.


Position Overview:

Brite is seeking a highly skilled Salesforce Marketing Cloud Administrator with business analysis capabilities to manage and optimize our extensive Marketing Cloud program. This role is pivotal in enhancing our marketing strategies through effective utilization of Salesforce Marketing Cloud tools, ensuring seamless, personalized customer journeys that align with our business objectives.


Key Responsibilities:

- Administer, configure, and manage the Salesforce Marketing Cloud environment, including Email Studio, Journey Builder, Mobile Studio, Social Studio, and Advertising Studio.

- Work closely with marketing, sales, and IT teams to define and implement complex business requirements, processes, and workflows within Salesforce Marketing Cloud.

- Develop and maintain comprehensive documentation of processes, policies, and configurations.

- Conduct thorough business analysis to translate marketing needs into technical solutions within Salesforce Marketing Cloud, ensuring alignment with business goals.

- Design, execute, and monitor marketing campaigns, automations, and customer journeys, analysing performance and making data-driven recommendations for optimization.

- Manage Salesforce Marketing Cloud data integration with other systems, ensuring data accuracy and completeness.

- Stay abreast of new Salesforce Marketing Cloud features and functionalities, recommending and implementing improvements to drive marketing efficiency and effectiveness.

- Provide training and support to marketing team members on Salesforce Marketing Cloud functionalities and best practices.


Qualifications:

- Bachelor’s degree in marketing, Business, Information Systems, or a related field.

- 2+ years of hands-on experience with Salesforce Marketing Cloud administration and configuration.

- Salesforce Marketing Cloud Administrator certification preferred.

- Proficient in data management, analysis, and reporting, with experience in SQL and AMP script preferred.

- Excellent project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.

- Strong analytical and problem-solving skills, with a keen attention to detail.

- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.


Please submit your resume, cover letter, and any relevant certifications through the LinkedIn job portal. In your cover letter, highlight your experience with Salesforce Marketing Cloud, business analysis skills, and how you can contribute to the success of Brite’s marketing initiatives.

Brite is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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