Marketing Analyst

3 weeks ago


Houston, United States Emergent Professional Resources L.P. (EPR) Full time

Our Consumer Goods client is looking to add a Marketing Insights Analyst to their team This role will be a direct hire and Hybrid schedule based in the Montrose area of Houston. The ideal candidate will play a key role in shaping the future of new products and market expansion, you will review and distill consumer & business data to develop insightful analysis and strategic decision-making.


Responsibilities

  • Research and compile data related to current product market, customer demographics and interest, and factors influencing product demand
  • Use numerator to lead consumer/shopper insights work
  • Prepare commercial and strategic reviews to the brand
  • Maintain various PowerPoint decks with up-to-date insights, such as sell stories, operations and innovation
  • Effectively communicate insights results to clients, both written and verbal, across the organization to facilitate decision making process
  • Monitor brand health and collaborate with the Brand Team to develop plans for enhancing critical brand growth and pillars
  • Provide real-time reporting of brand performance, identify opportunities and risks, and offer recommendations for course corrections
  • Review sales trends, inventory, and distribution data to make actionable recommendations for business improvement
  • Make recommendations on data that you've analyzed
  • Compile graphs and reports
  • Performs other related duties as assigned.


Qualifications

  • Bachelor's degree in Business, Marketing, Finance, Data Science or related field
  • Proven analytical skills: conceptualizing, analyzing, deriving insights from data, to create compelling stories for clients
  • Demonstrated strength in data analysis & working with Syndicated, Panel, POS data (IRI, Mintel, and Numerator)
  • Strong PowerPoint and presentation skills, with experience presenting directly to clients
  • Two (2) + years in marketing analytics or data analytics
  • CPG and/or Retailer knowledge, including knowledge of consumer and category insights
  • Excellent written and verbal communication

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