Marketing Insights Analyst

2 weeks ago

Houston, United States CAB Enterprises, Inc. Full time

**Overview**

CAB Enterprises, Inc (“CAB Enterprises, or the “Company”) is the exclusive sales and customer service Company representing Electrolit in the United States. The primary objective of CAB Enterprises is to lead the growth of Electrolit sales in the United States.

**Position Summary**

We are searching for an analytical individual to join our dynamic team The Marketing Insights Analyst will play a key role in shaping the future of new products and market expansion. The ideal Marketing Insights Analyst will successfully review and distill consumer & business data to develop insightful analysis and strategic decision-making that allow the organization to take advantage of growth opportunities.

**Region**: Houston, TX - onsite (hybrid)

**Principal Duties**
- Research and compile data related to current product market, customer demographics and interest, and factors influencing product demand; analyze results to identify ways of maximizing sales and market penetration of current products
- Use numerator to lead consumer/shopper insights work
- Prepare commercial and strategic reviews to the brand as well as other ad-hoc senior management/stakeholder presentations
- Maintain various PowerPoint decks with up-to-date insights, such as sell stories, operations and innovation
- Effectively communicate insights results to clients, both written and verbal, across the organization to facilitate decision making process
- Monitor brand health and collaborate with the Brand Team to develop plans for enhancing critical brand growth and pillars
- Provide real-time reporting of brand performance, identify opportunities and risks, and offer recommendations for course corrections
- Review sales trends, inventory, and distribution data to make actionable recommendations for business improvement
- Summarize and analyze data; make recommendations related to research findings
- Report findings, complete with graphs illustrating data and written text explaining complex findings.
- Performs other related duties as assigned.

**Skills and Abilities**
- Excellent verbal and written communication skills
- Excellent organizational skills and attention to detail
- Superior research and analytical skills
- Ability to translate complex concepts and methodologies into easily understood language
- Proficient with Microsoft Office Suite or related software.
- Ability to multi-task and prioritize
- Ability to collaborate with cross-functional teams in a dynamic environment
- Self-starter but able to take direction, ability to work both independently and as a team player
- Ability to think outside the box, developing creative solutions and ways to engage with users in new ways to drive adoption of our solutions.

**Qualifications**
- Bachelor's degree in Business, Marketing, Finance, Data Science or related field
- Proven analytical skills: conceptualizing, analyzing, deriving insights from data, to create compelling stories for clients
- Demonstrated strength in data analysis & working with Syndicated, Panel, POS data (IRI, Mintel, and Numerator)
- Strong PowerPoint and presentation skills, with experience presenting directly to clients and prospects with varying levels of experience from analyst to executive leadership
- Two (2) + years in marketing analytics or data analytics
- CPG and/or Retailer knowledge, including knowledge of consumer and category insights. Must be able to speak the language at a granular level of detail, understand their key strategic initiatives and how promotional data can be leveraged to achieve their goals

**Other Requirements**
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift 15 pounds at times
- Must be legally authorized to work in the USA

The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance

Ability to Relocate:

- Houston, TX 77019: Relocate before starting work (required)

Work Location: Hybrid remote in Houston, TX 77019

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