Market Research Analyst

3 weeks ago

Houston, United States Houston Methodist Full time

At Houston Methodist, the Market Research Analyst is responsible for tracking brand imagery and marketplace performance and stewarding results to the marketing team and broader HM organization. This position conducts analysis as required to address ad hoc business questions and issues and helps manage information services operations for Corporate Marketing and the Contact Center. The Market Research Analyst position coordinates and fulfills requests for local and national consumer and physician mailings. Other responsibilities for this position may include being the main point of contact for specific internal clients.

PEOPLE ESSENTIAL FUNCTIONS Works collaboratively across the System, including hospital leadership, marketing, and finance, to obtain the data necessary for marketplace analysis and reporting. Collaborates with market research team members to produce and deliver robust, holistic analyses to clients.

SERVICE ESSENTIAL FUNCTIONS Assists in oversight of

the systematic reporting schedule that provides complex, in-depth market analysis for all of the Houston Methodist hospitals and the system overall; the various reports analyze hospital service area demographics, volumes, market share, payer mix and patient transfers. Designs and implements reporting, data extracts and manipulation in support of department objectives and goals. Researches, analyzes and monitors local and national health care environment, market and competition to assess impact to Houston Methodist hospitals. Communicates and presents market analysis findings to leadership across the System.

QUALITY/SAFETY ESSENTIAL FUNCTIONS Compiles and interprets marketing, contact center, web, and financial data for quarterly marketing and service line reporting. Monitors integrity of the information contained in the databases and determines how to translate data into usable, actionable information for the formation and execution of marketing strategies and measures of success.

FINANCE ESSENTIAL FUNCTIONS Oversees, coordinates and analyzes local and national consumer and physicians mailings, implementing and utilizing segmented data with an eye toward cost efficiency. Assures operability of information technology systems to support operations of Corporate Marketing.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

Uses data from information systems to support the development of marketing plans and evaluate the success of marketing efforts. Seeks opportunities to apply new research techniques to understand key business questions.

This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises. EDUCATION Bachelor's degree in Market Research, Business Administration, Statistics, Information Technology or related field Master's degree preferred

WORK EXPERIENCE Four years of market research or related analytical experience Healthcare experience preferred

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