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Associate Director, Media Strategy

2 months ago

Wilmington, United States Careerbuilder-US Full time
Job Title: Associate Director, Media Strategy
Location: Wilmington, DE (Hybrid 2-3 days onsite)
Duration: 08 months on W2 Contract. Education, Qualifications, Skills and Experience

Essential:
  • Bachelor's Degree
  • AT LEAST 6+ years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channels
  • Client relationship / Internal management experience
  • Demonstrated and measurable experience planning, developing, and implementing media plans, ideally cross-channel
  • Knowledge of digital media trends and technologies including programmatic platforms; display, video, social media and mobile advertising; native ad units and content marketing, etc. strongly preferred
  • Demonstrated experience leveraging 1st and 3rd party data for targeting, segmentation
  • Experience working in collaborative team settings and liaising between agencies and media naive teams
  • Experience working in a regulated industry a plus
  • Experience working with campaigns targeting multiple customer groups
  • Exceptional communication skills, including listening as well as explaining complex ideas and technologies
  • Independent self-starter with a "plug-and-play” attitude for collaboration
  • An excellent presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal stakeholders
  • Comfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projects

Key stakeholders:

Internal
  • Brand Marketing
  • Omnichannel Strategy
  • Channel Excellence
  • Brand Insights and Advanced Analytics
  • Global Procurement

External
  • Media Publishers
  • Measurement and other technology partners
  • Media Agency