Sales Development Manager
3 weeks ago
Promo International Inc – Sales Development Manager - HBA
This role is based in the Miami area: Spanish fluency is required
About Promo International Inc
Promo International is involved in all levels of distribution and management of FMCG internationally. We have the capabilities as well as the commitment to provide our business partners with quality products and support. With quality at its best, we are proud owners of a complete line of grocery items under the brand PROMOS, which consists of over 300 different items covering just about every isle of a supermarket in various categories, while giving the customer a competitive edge with a high-quality and well-designed portfolio of products made in the USA. We realize our customers have different requirements and our objective is to fulfill these. Our brands have a presence in Central and South America, The Caribbean Islands, Africa, and the Middle East. Our mission is to develop our brands for the long term by establishing the right international partnerships.
As part of our expansion, we started representing multinationals in different channels and regions of the world; among these are Unilever, Clorox, Pringles, General Mills, etc. to name a few.
Job Overview:
As the Business Development Manager, your primary responsibility is to lead the strategic development of both retailers and distributors network across the Caribbean Islands region (excluding Puerto Rico). Your role encompasses both the formulation of a forward-thinking market strategy and the tactical execution of all initiatives within this region. A successful incumbent is expected to develop and implement regional sales plans that will increase or maintain current sales volumes and profit margins in all parts of their business, and maintain strong relationships with all customers and prospects.
Key Responsibilities:
Strategic Leadership:
- Develop and lead a comprehensive distributor plan and agenda, focusing on a strategic approach tailored to each market within the Caribbean Islands region.
Sales Target Achievement:
- Drive efforts to meet and exceed annual sales volume targets, ensuring a fair market share and profitability in line with our company's goals.
- Manage distributors and establish joint business plans to ensure continuous growth
Brand Development:
- Take charge of planning and coordinating activities to bolster brand development and implement consumer-oriented strategies through our distributor network.
- Set optimum multi-channel pricing and managing trade investment aiming at delivering competitive and profitable growth in international markets.
Leadership and Support:
- Play a pivotal role in enhancing the commercial and sales capabilities of our distributors, offering guidance and support where necessary.
Distributor/Account Management:
- Manage distributor inventory and get involved in the analysis process to ensure the correct mix, healthy stock and support with operational and supply process.
- Manage efficient accounting processes to recognize A&P investments, Pricing Discrepancies, Return Allowances, Damage Products, and any other action that may apply.
- Lead coordinated trade visits to evaluate sales and marketing fundamentals (portfolio, price, distribution, exhibitions, promotions, and planograms integrity).
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