Growth Marketing Senior Manager

5 days ago

New York, United States Percent Full time

Company Description


Percent is unlocking private credit and providing unparalleled access through its modern marketplace, empowering investors, borrowers, and underwriters with innovative technology to increase the speed and frequency of transactions at a fraction of the cost. The company’s core infrastructure delivers public market efficiencies to the analog private credit market by powering the sourcing, structuring, syndication, surveillance and servicing of private credit transactions from beginning to end. Founded in 2018, Percent’s platform is becoming the market standard for asset-based and corporate lending, powering over $1 billion in transaction volume in a multi-trillion-dollar private credit industry.


Who We’re Looking For


We are seeking a Growth Marketing Senior Manager to drive the optimization of paid acquisition channels and lead the development of targeted nurture and engagement campaigns to attract and convert potential investors. The ideal candidate is both creative and data-driven, with a passion for executing paid acquisition strategies (including SEM, newsletters, partnerships, and affiliate marketing) and managing investor-focused CRM systems. As a key member of the Marketing team, you’ll collaborate closely with cross-functional teams to develop and execute strategies that meet aggressive investor acquisition and conversion goals. This is an exciting opportunity to join a fast-growing fintech company and play a pivotal role in expanding our investor base and scaling our platform’s growth. 


Responsibilities:

  • Identify and establish partnerships with newsletter and affiliate networks to source accredited investors, negotiating paid acquisition terms and optimizing for high-quality lead generation.
  • Create and optimize content for newsletters and affiliate channels, including copy, images, and UTM tracking, while measuring campaign performance across HubSpot, Google Analytics, and PostHog to drive actionable insights.
  • Oversee logistics for all newsletter and affiliate partner engagements, including contract negotiation, payment processing, invoicing, and coordinating additional value-adds such as extra sends or promotional features.
  • Lead paid media campaigns across social platforms and search engines (SEM), including strategy development, campaign execution, budget management, performance tracking, and continuous optimization for maximum ROI.
  • Optimize new investor acquisition through CRM by designing and executing personalized email nurture campaigns that improve conversion rates and move prospects through the investor funnel.
  • Develop automated campaigns tailored to segmented audiences based on persona, behavior, and stage in the user journey, enhancing lead nurturing and investor retention.
  • Track and report on CRM KPIs, including list growth, campaign performance, and conversion metrics (MQL/SQL), while using data to continuously improve future campaigns.
  • Lead the creation and A/B testing of email templates and drip campaigns to drive investor engagement, utilizing learnings to refine messaging and optimize results.
  • Support multi-channel nurture strategies, including digital advertising, partnership marketing, and direct mail, ensuring a cohesive approach across all touchpoints in the investor acquisition journey.


Key Qualifications:

  • Minimum of 4-6 years in growth marketing, ideally with experience in paid acquisition, affiliate marketing, or lead generation for financial services or investment platforms.
  • Proven track record of managing multi-channel campaigns (including newsletters, affiliate marketing, paid search, and paid social) and driving successful investor acquisition and engagement.
  • Proficiency with CRM and marketing automation tools, such as HubSpot with an ability to use these tools to design, implement, and track marketing campaigns effectively.
  • Ability to develop compelling copy and messaging for email campaigns, newsletters, landing pages, and paid social ads. Excellent writing and communication skills in English are required to ensure clear, engaging, and investor-focused content.
  • Excel/Google Sheets proficiency for campaign reporting, performance tracking, and data analysis. An appetite to learn and use new marketing technologies is essential.


Benefits:

  • Competitive Salary
  • Commuter Stipend
  • Stock Options
  • Incentive compensation based on performance and objectives
  • Paid Vacation Days
  • 100% paid Medical coverage for employee/family
  • Dental & Vision Insurance
  • 401(k)
  • Employer matching with charities
  • Hybrid work environment (expectation is at least 2 days a week in office located in midtown NYC)


Percent is committed to a diverse and inclusive workplace. Percent is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.



  • Senior Manager of Growth Marketing

    1 week ago

    New York, New York, United States Maven Clinic Full time

    Demand Generation Strategy at Maven ClinicWe are looking for a Senior Manager of Growth Marketing to develop and implement a comprehensive demand generation strategy that drives pipeline growth and revenue expansion. This role involves leading a team to execute against paid marketing strategies, analyzing current processes and tech stack for executing and...

  • Senior Marketing Growth Strategist

    2 weeks ago

    New York, New York, United States Ideogram Full time

    Job Title: Senior Marketing Growth StrategistAbout Us: At Ideogram, we're pushing the boundaries of what's possible with AI. Our goal is to make creative expression more accessible and efficient. As the Senior Marketing Growth Strategist, you'll play a critical role in shaping our growth strategy and marketing roadmap.Salary: $150,000 - $220,000 per annum,...

  • Marketing Manager for Enrollment Growth

    2 weeks ago

    New York, New York, United States Bright Horizons Family Solutions Full time

    Role OverviewThe Division Marketing Manager is responsible for driving enrollment growth for Bright Horizons' early education and preschool centers. This role reports to the Senior Director of Field Marketing and focuses on developing and executing integrated marketing programs.

  • Senior Manager, Consumer Integrated Marketing

    2 months ago

    New York, United States DoorDash USA Full time

    About the Team DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced...

  • Growth Marketing Strategy Manager

    1 week ago

    New York, New York, United States Baselane Full time

    **Job Overview**Baselane is revolutionizing the way landlords and real estate investors manage their finances. As a Senior Growth Marketing Manager, you'll play a pivotal role in shaping the company's acquisition strategy and driving overall growth. This is an exciting opportunity to leverage your expertise in growth marketing to make a significant impact on...

  • Senior Growth Marketing Manager, Paid Social

    3 weeks ago

    New York, United States Spot & Tango Full time

    Job DescriptionJob DescriptionWho We Are Spot & Tango is an innovative pet health & wellness brand that delivers personalized meal plans on a subscription basis. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial! We have lofty goals (to make every dog in the country...

  • Healthcare Marketing Manager

    2 weeks ago

    New York, New York, United States Lasante Health Full time

    You are invited to apply for a challenging and rewarding opportunity as a Senior Marketing Coordinator at LaSante Health Center, a leading multispecialty health care practice in Brooklyn. In this role, you will play a critical part in promoting our services and contributing to the growth and success of the organization.As a senior member of our marketing...

  • Marketing Growth Expert

    2 weeks ago

    New York, New York, United States Radar Full time

    Unlock Career Opportunities with RadarRadar is a pioneering location infrastructure provider, empowering businesses to unlock new revenue streams through geofencing SDKs and maps APIs. With a strong presence in New York, NY, Radar has partnered with notable companies like Panera, T-Mobile, and Zillow. Founded in 2016, Radar has secured $85.5M in funding from...

  • Growth Marketing Manager

    3 days ago

    New York, United States Boarderie Full time

    Job Title: Growth Marketing ManagerLocation: Remote (U.S. Based) - NYC / Florida Preferred About Boarderie: Boarderie is revolutionizing the edible gifting space with our artisan cheese and charcuterie boards, delivered overnight nationwide, they arrive fully arranged and ready to serve. We are looking for a talented and driven Growth Marketing Manager to...

  • Growth Marketing Manager

    3 days ago

    New York, United States Boarderie Full time

    Job Title: Growth Marketing ManagerLocation: Remote (U.S. Based) - NYC / Florida Preferred About Boarderie: Boarderie is revolutionizing the edible gifting space with our artisan cheese and charcuterie boards, delivered overnight nationwide, they arrive fully arranged and ready to serve. We are looking for a talented and driven Growth Marketing Manager to...

  • Senior Growth Manager

    1 week ago

    New York, New York, United States Rent the Runway Full time

    Rent the Runway is a leading platform in the fashion industry, revolutionizing the way people get dressed. We are currently seeking an experienced Senior Growth Manager - E-commerce to join our team. This role requires a strategic thinker with a strong background in digital marketing, conversion rate optimization, and analytics.As a Senior Growth Manager,...

  • Growth Marketing Manager

    7 days ago

    New York, New York, United States Seqera Full time

    About YouYou are motivated by helping others succeed. When things break - and they will - you are eager and able to help fix things. You like thinking of ways to improve efficiency or bring delight to the people you work with. What We're Looking ForWe are looking for a Growth Marketing Manager who has 6+ years of experience in B2B growth or performance...

  • Growth Marketing Manager

    2 weeks ago

    New York, New York, United States Leapsome Full time

    We're on the hunt for a seasoned Digital Marketing Manager to join our fast-growing team and drive business success through innovative campaign strategies.About the OpportunityThis is a key role for a data-driven professional with a proven track record of delivering high-impact results in the SaaS space. As a leader in our Demand Generation function, you'll...

  • Senior Marketing Manager

    1 week ago

    New York, New York, United States Figure Full time

    About FigureFigure is a revolutionary financial services company that is transforming the industry with its cutting-edge technology platform. Our flagship product is the #1 non-bank HELOC in America, and we are committed to delivering new consumer lending products and a capital markets ecosystem that maximize efficiency and transparency.We are seeking an...

  • Senior Marketing Operations Manager

    1 week ago

    New York, New York, United States Radar Full time

    About UsRadar is a pioneering location infrastructure company, empowering businesses to create seamless location-based experiences. We're looking for a highly motivated Senior Growth Marketing Manager to join our team and drive digital marketing success.Job DescriptionThis role requires a seasoned professional to develop and execute strategic digital...

  • Senior Manager of Client Growth

    1 week ago

    New York, New York, United States Zaelab Full time

    Senior Manager of Client GrowthZaelab is seeking an experienced VP or director-level leader to join our Client Services team as a Senior Manager of Client Growth. This individual should have a strong background in account management and the tech services industry, with a proven track record of expanding client accounts and driving revenue growth.About the...

  • Marketing Growth Manager

    2 weeks ago

    New York, New York, United States Cohere Full time

    About the RoleWe are seeking an experienced Integrated Campaign Manager to join our team. In this role, you will work closely with cross-functional teams to develop and implement integrated campaigns that align with our go-to-market strategies.Your primary responsibility will be to design and execute multi-channel demand generation and growth campaigns that...

  • Senior Growth Marketing Manager

    3 weeks ago

    New York, United States Figure Full time

    Job DescriptionJob DescriptionAbout FigureFigure is revolutionizing financial services with its disruptive technology platform. Our flagship product is the #1 non-bank HELOC in America. We're delivering new consumer lending products and a capital markets ecosystem that maximize efficiency and transparency – by capitalizing on our loan origination...

  • Marketing Growth Manager

    1 week ago

    New York, New York, United States UnitedMasters | Translation Full time

    UnitedMasters | Translation">About Us:We are a creative solutions company that represents the leading software and services platform for independent creators, UnitedMasters. Our mission is to empower artists to earn and grow through a marketplace that connects them with brands and fans.">Job Description:We are seeking a talented Growth Marketing Manager to...

  • Senior Director of Digital Marketing and Brand Growth

    1 month ago

    New York, New York, United States BranchLab Inc. Full time

    About the Role">We are seeking a highly experienced Senior Director of Digital Marketing and Brand Growth to lead our product marketing, brand marketing, and demand generation efforts. As a key member of our team, you will be responsible for developing and implementing comprehensive marketing strategies that drive business growth, market penetration, and...