Social Media and Digital Marketing Manager

Savvy, strategic, enthusiastic, results-driven, social media and digital marketing pro sought to join our fun and fast-paced office team immediately

Starting Salary is $70,000-$74,000 with performance based bonus averaging $10,000-20,000/yr

RGI events is an award-winning special events production firm and design atelier providing 360-degree strategic services for discerning clients around the world. We connect organizations to audiences through the power of shared experiences, drawing on over two decades of successes and an unshakable belief in what can be achieved when we gather together.

This position holds responsibility for the content strategy, content creation, management and maintenance of our social media accounts to contribute directly towards revenue generation for both RGI events and our endorsed brands (one retail e-commerce, two hospitality) on multiple channels for multiple brand identities including feed, reels, stories, etc. to ensure engagement and drive followers and inquiries, providing analytics and results reporting to company and endorsed brand leadership. This role will also strategize, create, execute, aggregate results around, analyze and report on paid social media advertising campaigns for RGI events and our endorsed brands.

In addition, this position manages the digital contact and opt-in lists across RGI events and our endorsed brands and holds responsibility to create, publish and ensure engagement with regular newsletters and promotional digital communications. This role also creates, publishes and ensures engagement with weekly blog posts for RGI events and across our endorsed brands.

Our Social Media and Digital Marketing manager also supports PPC and SEO efforts ensuring success of those efforts and supports efforts around the overall digital presences of RGI events and our endorsed brands - along with providing ad hoc support to general marketing and business development efforts when required, cross functionally.

Who we are:

We are innovative thinkers, mission-driven collaborators, and ambitious dreamers who challenge the status quo—always ready to test the limits of creativity and our imagination. Our production philosophy is rooted in a commitment to delivering seamless logistics through an unwavering attention to the unique needs of each client. Our design sensibility is shaped by our desire to delight the eye and energize the mind. Together, these priorities create engaging experiences that do the hard work of advancing agendas while feeling effortless, inspiring both our clients and their audiences.

Our clients include The Washington Nationals, Hilton, Nike, L'Oreal, OPI, KISS Cosmetics, La Roche-Posay, SkinCeuticals, The American Red Cross, Dior, The Lawyers Committee for Civil Rights Under Law, Hewlett-Packard, SpaceX, Project HOPE, The European Union Delegation to the United States, The Atlantic Council and more.

We are a group of dedicated, female-led hustlers - creative and enthusiastic who are committed to changing our industry by bringing great work and true ROI to our clients through truly innovative projects. We are advocates of small businesses, localists, the creative economy, entrepreneurship and women in business - so while our new team member does not have to be female - they must share those team values.

Digital Marketing + Social Media Manager Key Responsibilites:

This position will engage in the following tasks for RGI events accounts as well as our endorsed brands:

• Plan, create and implement our social media strategies across the entire brand family.
• Produce, edit, distribute and share engaging content on a regular basis (e.g. original text, photos, videos, and news) generating impactful and meaningful content on all social media platforms
• Conduct research on current trends and audience preferences.
• Create and maintain an individual social media playbook, along with SOPs and templates, etc for RGI events and all our endorsed brands
• Collaborate on marketing department special projects where social media or digital marketing and/or communications is necessary/utilized/involved
• Maintain pulse on brand activity and brand values across brand family
• Create and implement paid social media strategy to align with business goals
• Set definite objectives and report on social media Return on Investment (ROI)
• Craft social media content and plans that are in alignment with the company’s brand identity
• Collaborate with internal teams to ensure brand consistency
• Identify and contribute towards content generation opportunities in real time (bts at events, shoots, meetings, prep, site tours, company trips etc)
• Interact with fans and followers, reply to queries promptly, and monitor customer feedback
• Supervise social media accounts’ posts to ensure the design and brand consistency (e.g. Facebook timeline cover, profile pictures, and blog layout)
• Recommend and implement new initiatives to develop brand awareness such as promotions, events, and contests
• Monitor search, social, and content metrics
• Recommend proposals to tweak the social media marketing strategy for optimal results
• Prepare periodical reports on social media marketing efforts
• Keep updated on the best practices and emerging trends in social media
• Manage and disseminate all leads generated through social media campaigns.
• Manage project budgets and ensure ROI
• Oversee the creation and distribution of all digital content, including weekly blogs, social media content, newsletters, and email marketing 
• Ensure that company communications are consistent and meet deadlines 
• Support search engine optimization SEO and PPC campaign strategy  
• Creative problem-solving: Identifying issues and designing and implementing solutions 

Key Qualifications:

*Hold a Marketing, Advertising, Social Media, PR or similar field of study BA

*4+ years of hands on experience with direct responsibility for the success of social media and digital marketing campaigns

* Proven Social Media Management success, demonstrated by metrics, preferably in a company with distinct endorsed brands

*Proven content creation skill across instagram (feed, reels, stories), tiktok, linkedin, facebook

*Fluency level mastery of Canva (or similar) FloDesk (or similar) and Squarespace/Wordpress (or similar)

*MUST have functional mastery of Asana (or similar platform), PPT, Xcel, Word, Microsoft Teams, Google Business Tools (Drive, Forms, etc)

*Short format video editing skill

*Proven experience with influencer marketing campaigns

*Demonstrated success creating, executing and reporting on paid social media advertising campaigns

*Exceptional written and verbal communication skills, with a keen attention to detail

*Exceptional written and visual storytelling skill

*Ability to keenly absorb and authentically emulate brand voice and look for meaningful public consumption and engagement

*Elite time management, problem solving and organizational skills

*Proven success managing projects day-to-day including planning, budgeting, budget management, task management

*Proven experience developing and pitching marketing concepts

*Refined analytical skills allowing meaningful reporting on deliverables

About you:

You are up to date on social media trends and can bring fresh ideas to help grow impressions and following converting content consumers into clients

You have a sophistication of taste aligned with RGI events identity and the identity of our endorsed brands

You are a self-starter who takes initiative, anticipates company needs and solves problems proactively

You can juggle and prioritize multiple projects and responsibilities

You have superior time management skills, and are able to prioritize deliverables with ease

You are OUTSTANDINGLY organized and a passionate perfectionist who never forgets the details

You are an adreneline junkie who THRIVES in a fast-paced, high-pressure industry

You meet challenges with a smile, accept critiques gracefully and mesh with a team of women who strive for excellence

You are flexible and able to pivot priorities, think on your feet and problem-solve independently

You are an enthusiastic participant in a team environment and posses a no job is too small mentality

You don't believe in excuses, accept feedback constructively and yearn to learn all you can

Reliable personal transportation or in town transportation plan a must both to office, project sites and endorsed brand sites for content creation (up to approx 60 min from Alexandria VA by car)

Annual travel domestic and international 20-30%

Must be able to comfortably lift up to 40 lbs and stand for up to up tp 6 hours

It also helps if you:

Are madly ambitious

Are social (online and IRL)

Are trend seeking/setting

Have an eye for aesthetics

Dream big and seek inspiration everyday

You'll love working here because:

You'll have meaningful fulfillment through watching your ideas come to life and make a difference

You'll self-direct and grow based on your passions and strengths in the company

Work from home days and schedule flexibility

Pet friendly office

Cool team building activities, event invites and community atmosphere with our company tribe

We are really, really fun.

TO APPLY:

Please send resume along with creative cover-letter to hello@rgievents.com with job the subject line: Social Media Manager Application.

Letter should demonstrate how you meet the above describe need and why YOU are the perfect candidate for the role

Priority given to applicants who also attach previous work samples – and demonstrate polish and creativity in application

No teleworking candidates please

MUST be available to start ASAP