Digital Marketing Specialist

4 days ago


Alexandria, Virginia, United States KME Digital Full time

About KME Digital:

KME Digital is a dynamic and innovative digital marketing agency that specializes in creating engaging social media campaigns for its clients. As a Social Media Associate at KME Digital, you will play a crucial role in developing and executing thoughtful, lead-generating social media strategies for multiple clients across various industries.

Job Responsibilities:

  • Develop daily posts and corresponding graphics for multiple clients, ensuring a consistent brand voice and visual identity.
  • Maintain and track approval of social media calendars, ensuring timely posting and maximum engagement.
  • Schedule posts using automation tools, streamlining the content distribution process.
  • Monitor client comments, mentions, and DMs, providing prompt responses and resolutions to any issues.
  • Prepare monthly reports for clients on the success of their social media strategy, highlighting key metrics and areas for improvement.
  • Stay up-to-date with industry news, knowledge, and best practices, applying this expertise to drive campaign success.
  • Contribute to research, development, and curation of content ideas, collaborating with the team to create engaging and effective content.
  • Work closely with other departments to develop multi-channel promotional plans, ensuring seamless campaign execution.
  • Identify opportunities for content promotion, leveraging social media platforms to reach new audiences.
  • Review and edit content produced by other team members, maintaining high standards of quality and accuracy.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business, or a related field.
  • At least 1 year of digital marketing experience, with a proven track record of successful social media campaigns.
  • Strong writing skills and ability to write accurately and quickly, with prior copywriting experience preferred.
  • Exceptional written communication and presentation skills, with the ability to effectively communicate campaign results to clients.
  • Experience in designing social media graphics and creating video content, with a keen eye for visual detail.

What We Offer:

A competitive salary range of $60,000 - $80,000 per year, depending on experience and qualifications.



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