CRM Manager
Found in: Appcast US C2 - 1 week ago
Title: CRM Manager
Location: Cincinnati, OH
Role Type: Permanent
Salary: 100-125K + Bonus
Location Type: Onsite
Job Description
We are seeking a dynamic and innovative CRM Manager to lead our customer relationship management efforts and drive engagement with our clients. This position will be dedicated to delivering unparalleled excitement and customer satisfaction to our clients by developing and managing our various customer and data management tools. The CRM Manager will report to and work closely with the CFO in addition to supporting and collaborating with other departments.
Duties and Responsibilities
1. Develop and execute CRM strategies to improve customer engagement, retention, and satisfaction.
2. Implement and manage CRM software systems to streamline processes and enhance customer data management.
3. Analyze customer data and insights to identify trends, behaviors, and preferences, using this information to drive targeted marketing campaigns and personalized communications.
4. Collaborate cross-functionally with marketing, sales, and other teams to ensure alignment of CRM strategies with overall business objectives.
5. Create and oversee the implementation of customer segmentation strategies for tailored marketing and communication efforts.
6. Monitor and report on key CRM metrics, analyzing the effectiveness of strategies and making data-driven recommendations for improvements.
7. Complete special reports and projects as assigned.
Required Qualifications
1. Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree a plus.
2. Proven experience (3-5 years) in a CRM Manager or similar role, demonstrating success in developing and implementing CRM strategies.
3. Strong technical knowledge of data integration tools, database design, BI tools, SQL programming, and relational databases required.
4. In-depth knowledge of CRM software and tools (e.g., Dynamics, Salesforce, etc.) and proficiency in data analysis.
5. Strong analytical skills with the ability to interpret complex data and derive actionable insights.
6. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
7. Strategic thinking and problem-solving abilities to drive innovative CRM initiatives.
8. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
9. Understanding of privacy regulations (e.g., GDPR, CCPA) and best practices in handling customer data
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