Senior Demand Generation

3 weeks ago

Cincinnati, United States CareerBuilder Full time

This is a rare opportunity to join the recently launched Switchlist.io and work alongside the co-founders to build the business from the ground up. At Switchlist we trust - and expect - our team to consistently deliver at a high level, and micromanagement is nonexistent. Our early employees need to have a passion for technology, marketing, and helping businesses deliver better customer experiences. Experience, desire, and the ability to work in a smart-growth start up company are paramount.
Reporting into the Chief Revenue Officer, you will own all aspects of performance marketing, conversion rate optimization, and will ultimately be responsible for most - if not all - new customer acquisition. Youll be both a builder and facilitator in this role, focused on scalable, repeatable efforts to connect our target customer profiles and use cases, with our product.
About The Role
Responsible for development of all demand generation programs and paid marketing from scratch

Responsible for the optimization of website UX and CRO

Contribute to overall marketing, brand, and communications efforts

Manage day to day coordination of integrated campaigns, including mapping the objectives, executing, testing, and optimizing campaigns, performing quantitative and qualitative analysis, tracking and reporting

Responsible for creating campaign ideas and experiments that drive perpetual awareness and demand

Responsible for the development, management, and attribution of word-of-mouth programs (referral, influencer, affiliate)

Manage the budget to deliver maximum ROI and value for spend

Coordinate and plan for the future based on long-term marketing and customer acquisition plans

Candidate Profile
5+ years in marketing with at least 3 of those in demand generation / performance marketing

Experience hiring and managing and evaluating freelancers

The candidate will also have had experience in CRM platforms, marketing automation, and extended experience working in a digital marketing environment

Experience in B2B and/or MarTech companies is strongly desired

The ability to balance dozens of projects simultaneously

Adaptable and flexible in a fast-paced, dynamic environment

Meticulous, detail-oriented, analytical, and data-driven

Demonstrated excellence with written communications, project management, and time management

The Switchlist team offices in Cincinnati, at Fueled Collective in Rookwood Exchange, however employees are most often working from home / remote.

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