Brand and partnerships executive

6 months ago


New York, United States The Financial Times Full time

The Role / Position Overview

The brand and partnerships executive sits within the FT brand, communications and creative team, and is responsible for supporting the outputs of the team in the US as well as global projects.

Working cross functionally, the role will help define the FT’s brand positioning in the US and shape the direction of the FT’s brand campaigns. The role will also be integral in bringing these campaigns to life for target partner audiences, delivering brand partnerships, and driving the US based contra media programme. 

The role will report into the Senior Brand and Partnerships Manager, US.. The role will work in conjunction with the global communications, commercial marketing and creative teams, as well as with the FT’s editorial and commercial staff across the globe with a remit to help grow awareness of, and engagement with, the FT brand in the key US market.

Operating at the very heart of the business, the brand, communications and creative team offers a fast-paced and dynamic environment with a positive, creative, and ambitious culture. The role suits a candidate who is confident, driven, strategically minded, and has a real passion for news and digital media.

Key responsibilities

Reach and engage new and targeted audiences in the US through media partnerships:

Support media partnership program by reviewing incoming requests, researching key opportunities and assisting in executing programs

Identify and scrutinize prospective US media partners that fit with FT, its values and audience

Manage US media partnerships

Ensure media partnerships are fully tracked and the results and value analysed, to understand contra media and brand sentiment performance, ensure that this is included in regional presentations and reports

Support company activities, including experiences that target our key audiences in the US

Support US-specific brand campaign work as it pertains to the larger US strategy

Assist global team with media relations, research, and corporate communications duties as needed

Bring the FT to life externally and internally:

Assist the Senior Brand and Partnerships Manager to create memorable and engaging events, on-site activations and moments that demonstrate FT brand attributes

Including helping to design and curate on-site brand activations, guests lists and RSVPs, invitation design, venue selection, event logistics and promotion

Maintain the team’s roster of vendors and venues and support with FT’s branded merchandise line

Support the socialisation of FT brand campaigns in the US through work on department-specific workshops, internal and external communications plans

Support 2024 brand strategy, campaign and partnership planning:

Support the planning lead, copywriter and design team by drafting brand and content briefs to shape US strategic campaign direction.

Develop the US brand tracker quarterly report

Research insights that will help the FT better understand our target audience in the US, and work with the team to interpret and communicate these. 

Conduct content analysis that can create US editorial and marcomms storylines.

Cultivate strong relationships with key US stakeholders including internal teams, external agencies, partners and clients.

Required Skills / Experience

Experience and interest in communications, brand, digital media and journalism

Comfortable working in a complex environment with multiple stakeholders and competing priorities.

Excellent organisational and creative skills with an eye for detail, premium brand presence, efficiency and accuracy

Excellent written and verbal communications skills

Computer literacy: Google Apps, MS Office Suite (PowerPoint, Excel, Word)

Natural ability to learn and develop new digital communications skills

Demonstrable experience working with senior stakeholders

Personal attributes:

A proactive, enthusiastic approach with a passion for brand, and how that relates to elevating presence at events and face-to-face interactions

Globally-minded with an interest in media, business news and current affairs

Able to devise high quality desk research that includes trends analysis, social listening and develop that into presentations and written reports.

Highly motivated self-starter

High emotional intelligence, confidence and professionalism working with people of all levels internally (editorial and commercial) and externally

A creative, flexible, enthusiastic attitude with sound and strategic judgement

Comfortable working in a complex environment with multiple stakeholders and competing priorities

Willing to consider flexible working hours when necessary

Embody the FT Values: integrity, ambition, trust, curiosity, inclusion, subscriber focus.

This position pays in the range of $62,400, though this could be flexible depending on experience plus a bonus package. The disclosed range estimate is for our NYC office. We operate a hybrid working schedule which means this role will be required to spend a minimum of 2 days a week in our New York office. 

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 



  • New York, United States Manière De Voir Full time

    Job Title: Brand Partnership Manager Location: New York, USA We are currently seeking a Brand Partnership Manager to join our new offices based in New York City. As the Brand Partnership Manager, you’ll be responsible for developing and executing a comprehensive strategy aimed at relevant organisations, influencers, celebrities, and key opinion leaders....


  • New York, New York, United States The Financial Times Full time

    The Financial Times is seeking an experienced Brand and Partnerships Executive to join our team in the US, reporting to the Senior Brand and Partnerships Manager. This is an exciting opportunity to contribute to the growth and development of our brand in the US market.The Brand and Partnerships Executive will play a key role in supporting the FT brand's...


  • New York, New York, United States Fortress Brand Full time

    About Fortress Brand:We partner with visionary founders and teams to create category-defining brands that foster real connections through emotional narratives, captivating brand identities, and immersive retail experiences.Our approach goes beyond the obvious, leveraging a diverse collective of creatives to bring fresh, varied perspectives to the art and...


  • New York, New York, United States Front Office Sports Full time

    Job OverviewWe are seeking a highly skilled Account Executive, Brand Partnerships to join our team at Front Office Sports. This role will be responsible for driving revenue growth and expanding our client base across the biggest brands in the US.Key ResponsibilitiesLeverage existing client relationships to drive advertising revenue via turn-key and/or...


  • New York, NY, United States All Things Go Full time

    Job Title: Head Of Brand Partnerships Company: All Things Go Music FestivalPosition Overview: All Things Go is seeking a dynamic and experienced Head of Brand Partnerships to lead our efforts in securing and managing high-profile brand partnerships and sponsorships. The ideal candidate will have a proven track record of executing partnerships with tier 1...


  • New York, United States Narrativ Full time

    About the Role In this role, you’ll oversee and guide the account team members, strategies and planning that cultivate growth for our brand and retail partners.  Your team Our Brand Partnerships team manages our ecommerce customers in all of the stages of their commerce content journey. Our goal is to be a top performing revenue channel for our...


  • New York, New York, United States The Financial Times Full time

    The Financial Times is seeking a highly skilled Strategic Partnerships and Brand Development Manager to join its US-based team. This role will play a critical part in shaping the FT's brand presence in the US market.Company Overview:The Financial Times is one of the world's leading business news organizations, renowned for its authoritative and influential...


  • New York, New York, United States Tik Tok Full time

    Job SummaryThe Brand Partnerships Manager will be responsible for driving revenue growth and building strategic partnerships with key enterprise accounts. This role requires strong sales skills, problem-solving abilities, and attention to detail. The ideal candidate will have experience in media sales, digital marketing, and brand advertising.Key...


  • New York, United States Energy Central Full time

    Job DescriptionEnergy Central Brand Partnerships Associate Join the Energy Central team! We’re seeking a Brand Partnerships Associate to help grow our marketing services, connecting companies with our community of over 200,000 utility professionals. Energy Central, now part of Smooth Media following a recent acquisition, offers a unique opportunity to...

  • Executive Assistant

    1 month ago


    New York, New York, United States AEG Full time

    Job SummaryThe Executive Assistant will provide high-level administrative support to the Senior Vice President of Global Partnerships. This role will involve performing research for sales and marketing teams, scheduling meetings and calls, and drafting documents for senior staff. The ideal candidate will have excellent communication and organizational...


  • New York, New York, United States Plaid Full time

    Unlock Financial Freedom with PlaidWe're on a mission to empower financial freedom for everyone. As a Partnerships Account Executive at Plaid, you'll play a critical role in unlocking this vision by building and growing strategic partnerships with leading technology platforms.Responsibilities:Identify and pursue high-priority partner opportunities to drive...


  • New York, New York, United States Sinclair Broadcast Group Full time

    Job SummaryThe National Account Executive will play a key role in the Client Partnerships team within the Sinclair Digital Group. This position is responsible for identifying, soliciting, developing, and negotiating sales opportunities with potential national partners (both client and agency) on our owned & operated network of digital channels across the...


  • New York, New York, United States AEG Full time

    Job DescriptionOverview:The Senior Executive Coordinator for East Coast Partnerships will provide high-level administrative support to the Senior Vice President of East Coast Operations, overseeing owned and operated partnership operations. This role requires excellent organizational skills, attention to detail, and the ability to function well in a...


  • New York, United States The Path Entertainment Group Full time

    Overview:We are seeking a visionary and results-driven Head of Marketing and Partnerships to lead our marketing efforts for our multi site attraction from its pre-opening phase through to its establishment in the market. This role will be instrumental in building and growing the brand, executing impactful campaigns, and driving productivity and growth. The...

  • Brand Manager

    2 weeks ago


    New York, United States Tatum by Randstad Full time

    A startup health and wellness brand (with big company backing) is seeking an experienced Brand Manager that will own the Brand/Marketing strategy and execution. This person will be the number 4 employee for this brand and will need to wear a lot of hats.This individual will collaborate closely with the CEO and Director of E-commerce to build the brand's...


  • New York, New York, United States LOANBUD INC Full time

    Position Overview: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet nulla auctor, vestibulum magna sed, convallis ex. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Quisque sollicitudin elit et urna vestibulum, vel rhoncus augue convallis. Key Responsibilities: Cultivate relationships with...


  • New York, New York, United States Circa - IPG DXTRA Full time

    About the RoleWe are seeking a highly skilled Strategic Partnerships Director to join our team at Circa - IPG DXTRA. As a key member of our partnerships team, you will be responsible for developing and executing strategic partnerships that drive business growth and revenue.Key Responsibilities:Work closely with clients to understand their business objectives...


  • New York, New York, United States 160over90 Full time

    About the Role:We are seeking a highly skilled Account Manager to join our Partnerships team at 160over90. As a key member of our team, you will be responsible for managing sponsorship and experiential marketing initiatives for a key client in the hospitality industry.Key Responsibilities:Assist in the strategic development and activation of client's NFL...

  • Brand Manager

    1 month ago


    New York, New York, United States Neiman Marcus Group Careers Full time

    About the Role:The Brand Supervisor for Alaia and Chloe will play a crucial role in building and developing the businesses, in partnership with internal management and merchant teams.This role will be inclusive of apparel, shoes, and leather goods, ensuring a superior client experience aligned with Alaia, Chloe, and Bergdorf Goodman standards and full...


  • New York, New York, United States David Yurman Full time

    About the RoleDavid Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. As a Senior Manager, Brand Strategy and Partnerships, you will play a pivotal role in delivering successful brand moments and campaigns that amplify David Yurman brand. Leveraging experience in...