Brand and partnerships executive

4 weeks ago

New York, United States The Financial Times Full time

The Role / Position Overview

The brand and partnerships executive sits within the FT brand, communications and creative team, and is responsible for supporting the outputs of the team in the US as well as global projects.

Working cross functionally, the role will help define the FT’s brand positioning in the US and shape the direction of the FT’s brand campaigns. The role will also be integral in bringing these campaigns to life for target partner audiences, delivering brand partnerships, and driving the US based contra media programme. 

The role will report into the Senior Brand and Partnerships Manager, US.. The role will work in conjunction with the global communications, commercial marketing and creative teams, as well as with the FT’s editorial and commercial staff across the globe with a remit to help grow awareness of, and engagement with, the FT brand in the key US market.

Operating at the very heart of the business, the brand, communications and creative team offers a fast-paced and dynamic environment with a positive, creative, and ambitious culture. The role suits a candidate who is confident, driven, strategically minded, and has a real passion for news and digital media.

Key responsibilities

Reach and engage new and targeted audiences in the US through media partnerships:

Support media partnership program by reviewing incoming requests, researching key opportunities and assisting in executing programs

Identify and scrutinize prospective US media partners that fit with FT, its values and audience

Manage US media partnerships

Ensure media partnerships are fully tracked and the results and value analysed, to understand contra media and brand sentiment performance, ensure that this is included in regional presentations and reports

Support company activities, including experiences that target our key audiences in the US

Support US-specific brand campaign work as it pertains to the larger US strategy

Assist global team with media relations, research, and corporate communications duties as needed

Bring the FT to life externally and internally:

Assist the Senior Brand and Partnerships Manager to create memorable and engaging events, on-site activations and moments that demonstrate FT brand attributes

Including helping to design and curate on-site brand activations, guests lists and RSVPs, invitation design, venue selection, event logistics and promotion

Maintain the team’s roster of vendors and venues and support with FT’s branded merchandise line

Support the socialisation of FT brand campaigns in the US through work on department-specific workshops, internal and external communications plans

Support 2024 brand strategy, campaign and partnership planning:

Support the planning lead, copywriter and design team by drafting brand and content briefs to shape US strategic campaign direction.

Develop the US brand tracker quarterly report

Research insights that will help the FT better understand our target audience in the US, and work with the team to interpret and communicate these. 

Conduct content analysis that can create US editorial and marcomms storylines.

Cultivate strong relationships with key US stakeholders including internal teams, external agencies, partners and clients.

Required Skills / Experience

Experience and interest in communications, brand, digital media and journalism

Comfortable working in a complex environment with multiple stakeholders and competing priorities.

Excellent organisational and creative skills with an eye for detail, premium brand presence, efficiency and accuracy

Excellent written and verbal communications skills

Computer literacy: Google Apps, MS Office Suite (PowerPoint, Excel, Word)

Natural ability to learn and develop new digital communications skills

Demonstrable experience working with senior stakeholders

Personal attributes:

A proactive, enthusiastic approach with a passion for brand, and how that relates to elevating presence at events and face-to-face interactions

Globally-minded with an interest in media, business news and current affairs

Able to devise high quality desk research that includes trends analysis, social listening and develop that into presentations and written reports.

Highly motivated self-starter

High emotional intelligence, confidence and professionalism working with people of all levels internally (editorial and commercial) and externally

A creative, flexible, enthusiastic attitude with sound and strategic judgement

Comfortable working in a complex environment with multiple stakeholders and competing priorities

Willing to consider flexible working hours when necessary

Embody the FT Values: integrity, ambition, trust, curiosity, inclusion, subscriber focus.

This position pays in the range of $62,400, though this could be flexible depending on experience plus a bonus package. The disclosed range estimate is for our NYC office. We operate a hybrid working schedule which means this role will be required to spend a minimum of 2 days a week in our New York office. 

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

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