Senior Marketing Manager
1 week ago
Requisition ID: 121085
Sponsorship Available: No
Relocation Assistance Available: No
Goodyear. More Driven.
The Senior Marketing Manager - Product Commercialization role will lead a multi-faceted team to help the Consumer North America (NA) team capture share with industry leading product launches that will help increase portfolio mix to unlock a higher-priced, higher-margin products that enable the sales team for success. This critical role will have three direct reports. This individual must be creative and analytical, supporting the overall Consumer NA Marketing team with strategic leadership while driving successful evolution with financial and quantitative discipline.
The Senior Marketing Manager will launch marketing strategies, playing an integral role in bringing new products to market in Goodyear Consumer NA to drive portfolio brands consumer demand. This position must understand the brand's current/future product portfolio and targets in order to create innovative go-to-market strategies that bring the brand to life and enable effective consumer communication that captures share.
Primary Responsibilities #LI-JK1
United States/Canada Product Commercialization Launch Planning and Execution: Strategic leader sitting at the intersection of multiple functional groups (Product, Category, Brand, Shopper, and Insights), breaking down barriers to ensure flawless commercial planning and launch execution on all Consumer NA products Partner with the insights team to identify customer needs, market trends, growth opportunities, and understand the competitive landscape as it pertains to launches Develop a centralized claims management framework to fuel more robust claims development in the future Go-To-Market: Ensure robust, 360 degree go-to-market and commercial planning support for all new product launches and key initiatives Align marketing and communication strategies to drive end-user/shopper awareness and demand Partner cross-functionally to drive process and performance improvements, ensuring efficient and scalable business functions Ensure consistency of brand identity, best practices, and optimizations Drive continuous optimization on launch media investment approaches Marketing Resource and Program Management: Evaluate technology landscape to identify and deploy tech-base solutions (Product Information Management [PIM]/Content Management System (CMS)/Workflow) to drive automation, process consistency, and improved governance Lead and develop a best-in-class team leveraging Goodyear culture, leadership competencies, and core values as a guide Innovation: Develop next generation ways of working to implement integrated marketing management practices necessary for a multi-brand portfolio environment Maintain a deep understanding of the always-evolving competitive landscape - Monitor competitive launches, track product trends, and keep a constant eye on the next big thingRequired Education and Experience
Bachelors degree 8 or more years of experience in Consumer Marketing with demonstrated success in supporting new product development and integrated creative productions Experience in a corporate/multi-brand marketing environment Experience managing profit and loss (P&L) or department budget Experience successfully implementing change and managing complex technical projectsDesired Skills and Abilities
Master's degree Innovative and strategic thinker that is comfortable with analytics Strategic business leadership - Influencing across a matrixed organization Ability to lead/build new/innovative capabilities and scalable resource models Ability to manage vendor and agency relationships Ability to present, persuade, and defend in executive settingsGoodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to .
Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
-
Marketing Account Manager
3 weeks ago
Akron, United States Full Spectrum Marketing Full timeFSM Job Description – Account Manager Position Summary An FSM Account Manager is the liaison and advocate for a portfolio of client partners, leveraging the high-quality services provided by FSM’s delivery teams to achieve client goals. Additionally, the position is responsible for building relationships with all clients in the portfolio, devising...
-
Marketing Account Manager
1 month ago
Akron, United States Full Spectrum Marketing Full timeJob DescriptionJob DescriptionFSM Job Description – Account ManagerPosition Summary An FSM Account Manager is the liaison and advocate for a portfolio of client partners, leveraging the high-quality services provided by FSM’s delivery teams to achieve client goals. Additionally, the position is responsible for building relationships with all clients in...
-
Marketing Account Manager
4 weeks ago
Akron, United States Full Spectrum Marketing Full timeJob DescriptionJob DescriptionFSM Job Description – Account ManagerPosition Summary An FSM Account Manager is the liaison and advocate for a portfolio of client partners, leveraging the high-quality services provided by FSM’s delivery teams to achieve client goals. Additionally, the position is responsible for building relationships with all clients in...
-
Senior Living Sales Manager
1 week ago
Akron, Ohio, United States Brookdale Senior Living Full timeOverview $4000 Sign On Bonus Experience in Senior Living Preferred Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity Hungry for a sales role where your work will make a meaningful difference? Join our team At Brookdale, you will find opportunities that recognize your success and help advance your career. Our most successful...
-
Senior Marketing Strategist
1 week ago
Akron, Ohio, United States Summa Health System Full timeDevelops, coordinates and monitors comprehensive system and Institute level marketing strategies for Summa Health System. Mentors, and in some cases manages other marketing associates and coordinators. Serves as a system liaison and consultant in the Marketing, Strategist, Senior, Technology, Healthcare, Health
-
Senior Marketing Strategist
2 weeks ago
Akron, United States Summa Health System Full timeDevelops, coordinates and monitors comprehensive system and Institute level marketing strategies for Summa Health System. Mentors, and in some cases manages other marketing associates and coordinators. Serves as a system liaison and consultant in the Marketing, Strategist, Senior, Technology, Healthcare, Health
-
Digital Marketing Specialist
4 weeks ago
Akron, United States Full Spectrum Marketing Full timeJob DescriptionJob DescriptionFSM Job Description – Digital Marketing SpecialistPosition SummaryResponsibilities for this position include the ongoing success of FSM’s client partners’ digital marketing campaigns. This role is responsible for assisting the implementation of digital marketing strategies, focusing on search engine marketing through paid...
-
Digital Marketing Specialist
4 weeks ago
Akron, United States Full Spectrum Marketing Full timeJob DescriptionJob DescriptionFSM Job Description – Digital Marketing SpecialistPosition SummaryResponsibilities for this position include the ongoing success of FSM’s client partners’ digital marketing campaigns. This role is responsible for assisting the implementation of digital marketing strategies, focusing on search engine marketing through paid...
-
Digital Marketing Specialist
2 weeks ago
Akron, United States Full Spectrum Marketing Full timeJob DescriptionJob DescriptionFSM Job Description – Digital Marketing SpecialistPosition SummaryResponsibilities for this position include the ongoing success of FSM’s client partners’ digital marketing campaigns. This role is responsible for assisting the implementation of digital marketing strategies, focusing on search engine marketing through paid...
-
Digital Marketing Team Lead
5 days ago
Akron, United States Full Spectrum Marketing Full timePosition Summary Responsibilities for the Digital Marketing Manager position include strategizing and executing effective and holistic digital marketing campaigns, increasing key performance metrics, and reporting on campaign performance for FSM clients. As the manager of the digital marketing team, this position establishes best practices and develops the...
-
Digital Marketing Team Lead
4 weeks ago
Akron, United States Full Spectrum Marketing Full timeJob DescriptionJob DescriptionPosition SummaryResponsibilities for the Digital Marketing Manager position include strategizing and executing effective and holistic digital marketing campaigns, increasing key performance metrics, and reporting on campaign performance for FSM clients. As the manager of the digital marketing team, this position establishes best...
-
Property Manager
4 weeks ago
Akron, United States MyPlace Asset Manager LLC Full timeJob DescriptionJob DescriptionPosition Description: Join Our Team and Secure Success: Where Every Locker Holds Opportunity!About Us:At MyPlace Self Storage, we're more than just a businesswe're a tightly knit community. Our focus on innovation, exceptional service, and fostering our team members sets us apart as industry pioneers. As we prepare to...
-
Marketing Manager
1 week ago
Akron, Ohio, United States Smithers Full timeThe RoleAccountable for North American (NA) Events Marketing strategy and executionSupervision of Marketing Specialist(s) and distribution of tasksOverseeing concurrent event marketing campaignsMeeting revenue goals for NA Events portfolio by attracting the necessary number of attendees through marketing effortsSupervising the Marketing team to achieve...
-
Senior Manager, Category Insights
1 week ago
Akron, Ohio, United States The Goodyear Tire & Rubber Company Full timeSenior Manager, Category InsightsLocation:Akron, OH, USCompany: GoodyearRequisition ID: 121418Sponsorship Available: NoRelocation Assistance Available: YesGoodyear. More Driven.The Goodyear Business Strategy department supports the Marketing, Planning and Customer Development organizations in supplying consumer shopper/business insights for the stakeholders...
-
Marketing Director
1 week ago
Akron, United States Consolidus Full timeJob Description Job Description Description: Who we are: Consolidus is a dynamic and creative promotional products company that is committed to driving innovation in the world of branded merchandise. We are cultivating a tech-forward culture, integrating cutting-edge technologies and processes into every facet of our operations. Our mission is to...
-
Marketing Director
2 weeks ago
Akron, United States Consolidus LLC Full timeJob DescriptionJob DescriptionDescription:Who we are: Consolidus is a dynamic and creative promotional products company that is committed to driving innovation in the world of branded merchandise. We are cultivating a tech-forward culture, integrating cutting-edge technologies and processes into every facet of our operations. Our mission is to revolutionize...
-
Marketing Director
2 weeks ago
Akron, United States Consolidus LLC Full timeJob DescriptionJob DescriptionDescription:Who we are: Consolidus is a dynamic and creative promotional products company that is committed to driving innovation in the world of branded merchandise. We are cultivating a tech-forward culture, integrating cutting-edge technologies and processes into every facet of our operations. Our mission is to revolutionize...
-
Product Market Manager
2 months ago
Akron, United States Koroseal Full timeJob description As part of the expanding Koroseal Interior Products team, the Market & Product Manager is responsible for managing the life cycle of our product portfolio, including product development, strategic planning, sourcing, and assisting with product marketing. The Market & Product Manager will also be responsible for developing and maintaining...
-
Product Market Manager
4 weeks ago
Akron, United States Koroseal Full timeJob description As part of the expanding Koroseal Interior Products team, the Market & Product Manager is responsible for managing the life cycle of our product portfolio, including product development, strategic planning, sourcing, and assisting with product marketing. The Market & Product Manager will also be responsible for developing and maintaining...
-
Product Market Manager
1 week ago
Akron, Ohio, United States Koroseal Full timeJob description As part of the expanding Koroseal Interior Products team, the Market & Product Manager is responsible for managing the life cycle of our product portfolio, including product development, strategic planning, sourcing, and assisting with product marketing. The Market & Product Manager will also be responsible for developing and maintaining...
