Marketing Manager

1 week ago


Akron, Ohio, United States Smithers Full time

The Role

  • Accountable for North American (NA) Events Marketing strategy and execution
  • Supervision of Marketing Specialist(s) and distribution of tasks
  • Overseeing concurrent event marketing campaigns
  • Meeting revenue goals for NA Events portfolio by attracting the necessary number of attendees through marketing efforts
  • Supervising the Marketing team to achieve revenue and attendee targets
  • Monitoring and managing budget for the NA portfolio
  • Creating, proofreading, and editing emails, interviews, press releases, and other promotional materials
  • Building and maintaining relationships with strategic media and association partners
  • Enhancing visibility of conferences in respective industries
  • Executing marketing campaigns for 4-5 large-scale events
    • Developing and implementing email marketing activities, including HTML editing
    • Managing partnerships: fulfilling partner agreements, researching potential partners, and maintaining contact information
    • Updating event websites using CMS, designing online banners, and resizing images in Photoshop
    • Producing marketing materials for events
    • Conducting market research, segmenting data, and managing lists
    • Utilizing news resources for media and social media content creation

The Ideal Candidate

  • Holds a degree in marketing or relevant field
  • Demonstrated expertise in leading direct marketing campaigns and B2B marketing
  • Prior supervisory experience preferred but not required
  • Proven track record in social media or SEO
  • Familiarity with Google Analytics and metric analysis
  • Intermediate level of Photoshop proficiency; advantageous to have skills in Dreamweaver and HTML coding
  • Comfortable using CRM and Microsoft Office, particularly Excel for data handling
  • Background in event and conference industry is a bonus
  • An adept negotiator with confidence in dealing with media and partners
  • Willingness to travel when necessary
  • This role offers a hybrid remote work option

About the Company

Join Smithers Information, a leading provider of B2B events, market reports, and strategic consulting across multiple regions and industry verticals. At Smithers, we are recognized for delivering top-tier conferences and comprehensive market research reports that empower companies to identify growth opportunities. With offices in the US, China, UK, and worldwide consultants, we are dedicated to fostering career growth within the Smithers family.

Our commitment to career development is evident through the progression opportunities available across our global business units, with an average employee tenure exceeding 10 years.

Smithers Information is an Equal Opportunity Employer that values diversity in the workplace.



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