Senior Planner, Social

1 month ago

New York, United States Platform at Publicis Full time

Job Description

Overview:
The Senior Media Planner is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations. The Senior Media Planner, Paid Social must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. This position does not include content development, community management or copy development.

Responsibilities: 

Assist in overarching paid social media strategy development for Marriott International Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients Manage social campaign budgets, including media authorizations and management of billing reconciliation process Interact daily and maintain rapport with Marriott client teams and the Social partner teams Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations. Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns Lead media planners and buyers through campaign lifecycle processes, from planning to execution  Develop and present tactical plans and testing recommendations Support 1-2 direct reports Other responsibilities as assigned

Qualifications

Bachelor degree in related field or equivalent work experience 2+ years experience in social media, advertising or related field Experience with various planning and campaign management/ad serving tools and technology (Prisma, DCM) Experience with various social platforms required: Meta, Pinterest, Snap, TikTok (Reddit and LinkedIn are a plus) Experience with full funneled media is a plus  Experience analyzing data Familiarity with basic accounting/ media math principles Must be a self-starter, with strong media agency planning and organizational skills Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)  Strong time-management and organizational skills Strong written and verbal communication skills with the ability to present to peers and clients Proven ability to develop and maintain strong professional relationships with colleagues and vendors Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes

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