Head of Marketing Americas

3 weeks ago

Miami, United States SCOR Full time

In the dynamic context of a new 3-year strategic plan launched by the Group and a recently reorganized organization, you will oversee marketing planning and operations for SCOR Property & Casualty in the Americas region (i.e., Canada, USA, Caribbean, Central and Latin America). In line with the global strategy and marketing plan, you will work with local teams and senior management to build brand awareness, ensure consistent brand messaging across marketing channels, and execute differentiated local and regional marketing activities that support business objectives. The position is based in one of our major US offices (Chicago, Miami, or New York) and reports to the Head of Marketing, who is based in our headquarters in Paris, France.

As the Head of Marketing for P&C in the Americas, you know how to drive multi-channel marketing programs and will be responsible for developing B2B marketing strategies and initiatives for the Region. You will use strong, inspirational leadership skills to manage and motivate business and cross-functional teams to deliver marketing activities, campaigns and collaborations that build customer engagement and increase brand awareness.

The role requires both strategic and operational versatility, working closely with the wider P&C marketing team (7 people in total, based in France and the US) and the Group Communications team (digital, web, design, social media, copywriters, PR), as well as with senior executives and business teams to ensure that all marketing campaigns are timely executed and aligned with the core brand message. The position is based in one of our major US offices (Chicago, Miami, or New York) and reports to the Head of Marketing, who is based in our headquarters in Paris, France.


Marketing Strategy 

You will ensure the implementation of effective marketing strategies in the region in line with the Property & Casualty business development objectives. You will collaborate with senior team members across departments to gain insights and develop innovative marketing and branding strategies. Design and implement marketing plans to increase brand awareness and drive customer engagement. You will work with the Life & Health marketing team to ensure a consistent regional approach and build synergies where possible.

Event Marketing 

Tailored to each local market and budget, you suggest and organize client events (social & conference/training) and prioritize/coordinate company participation and sponsorships to market events. Plan and organize marketing campaigns related to these events (client invitations, social media coverage, etc.)

Content Marketing 

Contribute to the development of written or video content led by experts and the SCOR Innovation Podcast. You will help grow the audience in your region and increase employee advocacy in support of the global LinkedIn program. 

Product Marketing

Working with the P&C Product Development & Innovation (PD&I) team and the Paris-based Product Marketing Manager, you will help promote products and services that are appropriate for the region.

People thought leadership 

Enhance the thought leadership of key people in the region (Head of Lines and Regional Heads, subject matter experts, etc.) through expert-led content production, social media, speaking engagements, etc. Provide talking points and support SCOR spokespeople at events as needed.

Communication

Oversee the company's local communications strategy, both internally and externally, in coordination with Group Comms and regional leadership. You support regional internal communications initiatives related to business and client issues, such as local townhalls. You will work to continuously ensure that the company's marketing objectives are communicated throughout the organization and improve the company's marketing outreach.

Client Feedback and Global Strategy

Work with the Head of Client Management and Voice of Client to support the P&C strategy around clients in the region and leverage marketing activities to improve client feedback and UX. 

Management

Manage the P&C marketing junior resource on operational marketing activities (CRM Salesforce and Account Engagement campaign management, event coordination, marketing brochures, promotional items, etc.) as well as local vendors.

Budget 

Efficiently manage the annual marketing budget and advise regional and local management on marketing strategies that deliver the highest ROI.

Analysis & Reporting 

Review and report on all areas of marketing strategies, monitoring competition and trends to identify opportunities and adjust processes. You will routinely share strategies, progress, results, learnings and relevant industry trends with the broader team


Required experience and competencies

Team player with excellent interpersonal skills, you are proactive and comfortable with juggling multiple deadlines and thrive in a fast-paced environment.Leadership skills with 10+ years' experience within a marketing department and proven first-hand experience in management role in B2B, preferably in the financial sector. Ability to develop strong relationships with multicultural teams and cross department team members to enable collaboration, advice sharing, and directional leadership where required. Experience in project management in digital, event, and content marketing with the ability to wear both strategic and operational hats according to needs and project phase. Ability to use software packages competently, including Office 365 Suite (Excel, Word, PowerPoint, Forms), SharePoint, good knowledge of CRM and marketing automation tools (e.g. Salesforce, Account Engagement) as well as Adobe Suite and Vimeo. Proficiency in Spanish is required, and proficiency in French is a plus 

Required Education

Master's degree in business, management, or marketing 

SCOR is committed to an “in-office” culture where people can collaborate, exchange ideas, and establish stronger working relationships while still providing flexibility. To support employee work-life balance and increase opportunities for employees to excel every day, SCOR operates with a hybrid working arrangement. SCOR employees work 3 days per week in an office with the flexibility to work 2 days per week remotely.

“In compliance with local law, we are disclosing the compensation, or range thereof, for roles that will be performed in New York. Actual salaries may vary based on various factors including but not limited to location, experience, role and performance. The range listed is just one component of SCOR’s total compensation package for employees. Pay Range: $166k-$181k salary per year. Other rewards may include annual bonuses, short- and long-term incentives. In addition, we provide a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement saving plan, paid holidays and paid time.

  • Head of International Field Marketing

    3 weeks ago

    Miami, United States Inspire Brands Inc Full time

    The Head of International Field Marketing leads marketing strategy and initiatives for Inspire's portfolio of brands in the Americas region (LATAM, Caribbean and Canada). The person in this role is responsible for strategic planning through execution, providing consultative support and oversight to franchisees and licensees as the primary relationship lead...

  • Head of International Field Marketing

    4 weeks ago

    Miami, United States Inspire Brands Inc Full time

    The Head of International Field Marketing leads marketing strategy and initiatives for Inspire’s portfolio of brands in the Americas region (LATAM, Caribbean and Canada). The person in this role is responsible for strategic planning through execution, providing consultative support and oversight to franchisees and licensees as the primary relationship lead...

  • Head of International Field Marketing

    4 weeks ago

    Miami, United States Inspire Brands Inc Full time

    The Head of International Field Marketing leads marketing strategy and initiatives for Inspire’s portfolio of brands in the Americas region (LATAM, Caribbean and Canada). The person in this role is responsible for strategic planning through execution, providing consultative support and oversight to franchisees and licensees as the primary relationship lead...

  • Head of International Field Marketing

    3 weeks ago

    Miami, United States Inspire Brands Inc Full time

    The Head of International Field Marketing (Sr. Manager) leads marketing strategy and initiatives for Inspire’s portfolio of brands in the Americas region (LATAM, Caribbean and Canada). The person in this role is responsible for strategic planning through execution, providing consultative support and oversight to franchisees and licensees as the primary...

  • Head of International Field Marketing

    2 weeks ago

    Miami, United States Inspire Brands Inc Full time

    The Head of International Field Marketing leads marketing strategy and initiatives for Inspire's portfolio of brands in the Americas region (LATAM, Caribbean and Canada). The person in this role is responsible for strategic planning through execution, providing consultative support and oversight to franchisees and licensees as the primary relationship lead...

  • Head of Performance Marketing

    4 weeks ago

    Miami, United States JG Florida 1 LLC Full time

    Job DescriptionJob DescriptionEl Car Wash is looking for a Head of Performance Marketing High-End state of the art car wash and growing!! First, a little about us:El Car Wash, one of Florida’s fastest-growing companies, is seeking candidates to join our team. We offer a flexible career with above industry-average income and potential for long-term growth...

  • Head of Performance Marketing

    2 weeks ago

    Miami, United States JG Florida 1 LLC Full time

    Job DescriptionJob DescriptionEl Car Wash is looking for a Head of Performance Marketing High-End state of the art car wash and growing!! First, a little about us:El Car Wash, one of Florida’s fastest-growing companies, is seeking candidates to join our team. We offer a flexible career with above industry-average income and potential for long-term growth...

  • Head of Performance Marketing

    4 weeks ago

    Miami, United States JG Florida 1 LLC Full time

    Job DescriptionJob DescriptionEl Car Wash is looking for a Head of Performance Marketing High-End state of the art car wash and growing!! First, a little about us:El Car Wash, one of Florida’s fastest-growing companies, is seeking candidates to join our team. We offer a flexible career with above industry-average income and potential for long-term growth...

  • Head of Performance Marketing

    4 weeks ago

    Miami, United States JG Florida 1 LLC Full time

    Job DescriptionJob DescriptionEl Car Wash is looking for a Head of Performance Marketing High-End state of the art car wash and growing!! First, a little about us:El Car Wash, one of Florida’s fastest-growing companies, is seeking candidates to join our team. We offer a flexible career with above industry-average income and potential for long-term growth...

  • Deputy Head DLP North America

    4 weeks ago

    Miami, United States Santander Full time

    Deputy Head DLP North America Country: United States of America The US DLP Deputy will be primarily responsible for ensuring compliance against DLP requirements, driving global DLP initiatives, engaging and translating requirements from the line of business to technical DLP solutions, and operating the DLP program across the US. This position will report to...

  • Deputy Head DLP North America

    3 weeks ago

    Miami, Florida, United States Santander Full time

    Deputy Head DLP North America Country: United States of America The US DLP Deputy will be primarily responsible for ensuring compliance against DLP requirements, driving global DLP initiatives, engaging and translating requirements from the line of business to technical DLP solutions, and operating the DLP program across the US.This position will report to...

  • Trade Marketing Intern, Travel Retail Americas

    4 weeks ago

    Miami, United States Parfums Christian Dior Full time

    Job Title: Trade Marketing Intern, Travel Retail AmericasCompany: Parfums Christian DiorLocation: Internship based in Miami, FLFull-time internship: 40 hours a week.Start date: July 1st, 20246-month internship with option to extend to complete full year. MAIN JOB OBJECTIVE:The Trade Marketing Intern will support the Trade Marketing Project Manager to deliver...

  • Trade Marketing Intern, Travel Retail Americas

    2 months ago

    Miami, United States Parfums Christian Dior Full time

    Job Title: Trade Marketing Intern, Travel Retail AmericasCompany: Parfums Christian DiorLocation: Internship based in Miami, FLFull-time internship: 40 hours a week.Start date: July 1st, 20246-month internship with option to extend to complete full year. MAIN JOB OBJECTIVE:The Trade Marketing Intern will support the Trade Marketing Project Manager to deliver...

  • Trade Marketing Intern, Travel Retail Americas

    2 months ago

    Miami, United States Parfums Christian Dior Full time

    Job Title: Trade Marketing Intern, Travel Retail AmericasCompany: Parfums Christian DiorLocation: Internship based in Miami, FLFull-time internship: 40 hours a week.Start date: July 1st, 20246-month internship with option to extend to complete full year. MAIN JOB OBJECTIVE:The Trade Marketing Intern will support the Trade Marketing Project Manager to deliver...

  • Trade Marketing Intern, Travel Retail Americas

    4 weeks ago

    Miami, United States Parfums Christian Dior Full time

    Job Title: Trade Marketing Intern, Travel Retail AmericasCompany: Parfums Christian DiorLocation: Internship based in Miami, FLFull-time internship: 40 hours a week.Start date: July 1st, 20246-month internship with option to extend to complete full year. MAIN JOB OBJECTIVE:The Trade Marketing Intern will support the Trade Marketing Project Manager to deliver...

  • Evp Americas

    4 weeks ago

    Miami, United States DT One Full time

    **EVP Americas** The EVP Americas is ultimately responsible for driving revenue across the region while partnering with cross functional teams globally. Taking a hands-on approach, they will expand our customer base by defining, developing, and delivering on short - and long-term commercial strategies. Primarily responsible for leading and increasing...

  • Head of User Acquisition

    3 weeks ago

    Miami, United States Orbis Full time

    **Location: Miami, FL**: **Salary: $120K/yr - $170K/yr**: **Permanent**: **Head of User Acquisition - Sports Gaming/Media - Up to $170,000 + equity - Miami** I’m working with a leading Sports gaming and media company on the lookout for a Java Developer. Their products are set apart through a unique product experience with a simplified user interface that...

  • Head of Marketing

    1 week ago

    Miami, United States Leeds Professional Resources Full time

    ResponsibilitiesDevelop strategies and tactics to get the word out about our company and drive qualified traffic to our front doorDeploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns,...

  • Head of Marketing

    1 week ago

    Miami, United States Leeds Professional Resources Full time

    ResponsibilitiesDevelop strategies and tactics to get the word out about our company and drive qualified traffic to our front doorDeploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns,...

  • Head of User Acquisition

    1 month ago

    Miami, United States Betr Full time

    About Betr Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment. Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture...