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Head of Performance Marketing

4 months ago

Miami, United States JG Florida 1 LLC Full time
Job DescriptionJob Description

El Car Wash is looking for a Head of Performance Marketing

High-End state of the art car wash and growing

First, a little about us:

El Car Wash, one of Florida’s fastest-growing companies, is seeking candidates to join our team. We offer a flexible career with above industry-average income and potential for long-term growth and development. Founded in 2011 and based in Miami, El Car Wash is the premier express car wash company in Florida with 40 locations and projected growth to over 100 stores in 3 years. We are passionate about supporting the communities where we operate and are the Official Car Wash of the Miami HEAT, Florida Panthers, a partner of Baptist Health and a partner of Zoo Miami. ECW’s unique people-centric culture, unlimited wash program, high-quality products, leading customer service, distinct branding and environmentally friendly focus have established the company as a nationally recognized industry leader. In 2022 El Car Wash completed a recapitalization with Warburg Pincus, a leading global private equity firm with more than $80 billion under management.

What you’ll be doing:

The Head of Performance Marketing has a primary function of implementing effective marketing campaign execution in all digital performance acquisition channels across search engines, social, and display advertising and the exploration of opportunities that will expand, not only the business’s online, but also offline marketing channels.

The Head of Performance Marketing demonstrates superior technical expertise and organizational capabilities in project and campaign management, market research, communications evaluation, data modeling, relationship skills, and commercial awareness.

A day in your life might include…

  • The Head of Performance Marketing will oversee strategy and execution for acquisition channels
  • This hire will be responsible for building a sustainable, scalable, and repeatable pattern of levers that will propel the company into its next stage of growth
  • They will drive the company’s efforts in digital advertising, email marketing, websites, mobile applications, influencers, and more in the development of strategies across all digital platforms to drive customer acquisition, retention, and revenue
  • Develop, implement, and lead the overall roadmap, strategy, and execution across digital advertising, email marketing, web marketing and maintenance, mobile app marketing, and influencer marketing
  • Optimize budgets and maintain accountability for results of acquisition channels
  • Partner with internal teams and operations to build and deliver best-in-class campaigns
  • Use KPIs and advanced metrics to drive results and provide informed recommendations and effective decision making, communicating developments to leadership
  • Understand the organization’s current state and layer in improvements to the funnel, introducing opportunities to scale and optimize through collaboration with Data Platform, CRM, and Development teams
  • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality customer generation at a positive ROI
  • Mentor and develop staff using a supportive and collaborative approach on a consistent basis
  • Demonstrate a leadership approach/style that promotes the core values of the organization
  • Identify challenges and emerging issues faced by the organization
  • Work with executive leadership and staff to recognize relevant internal and external opportunities; define and execute appropriate strategies to support them
  • Establish and monitor staff performance and development goals, assign responsibility, set objectives, establish priorities, and conduct annual performance review
  • Ensure appropriate organizational structure(s), level of staffing, and sufficient bench strength
  • Take active role to ensure leadership development and succession planning

What you’ll bring to the team:

  • A smile and positive attitude
  • A welcome collaboration Teamwork makes the dream work & at El Car Wash we depend heavily on our team to work together. Being a true Team player is a must
  • 10 years of performance marketing experience, with a self-starter mentality
  • Bachelor’s degree from an accredited 4-year institution
  • Exhibit a growth mindset and accountability for decision-making day-to-day
  • Analytical, technical and data literate - able to dig into tracking and metrics to distil insights and tell compelling stories using data
  • Elite coaching, leadership, writing, presentation, and documentation skills
  • Experience serving as point of contact for multiple internal teams, vendors, tools, and systems with ability to juggle priorities of senior-level stakeholders
  • Experience leveraging a collection of marketing channels and tactics (Organic, Email, Paid, Mobile, Affiliate, etc.)

El Car Wash Benefits:

  • Full Comprehensive Benefits
  • 401K Retirement Savings Plan with a 4% Match FREE Money
  • On the Job Training and Career GROWTH
  • Pet Insurance
  • Work Life Balance
  • Mental Health Days
  • Paid Time Off
  • Paternity Leave
  • Tuition Reimbursement
  • Neurodivergent Hiring Program
  • FREE Car Washes

EL Car Wash is an Equal Opportunity Employer