Trade Marketing Intern, Travel Retail Americas

3 weeks ago

Miami, United States Parfums Christian Dior Full time

Job Title: Trade Marketing Intern, Travel Retail Americas

Company: Parfums Christian Dior

Location: Internship based in Miami, FL

Full-time internship: 40 hours a week.

Start date: July 1st, 2024

6-month internship with option to extend to complete full year.


MAIN JOB OBJECTIVE:


The Trade Marketing Intern will support the Trade Marketing Project Manager to deliver more profitable, efficient, and tailor-made activations while increasing the visibility and image of the brand all over the Travel Retail Americas Region.


ESSENTIAL DUTIES AND JOB RESPONSIBILITIES:


  • Execute Trade marketing action plans based on direction provided by the Trade Marketing Project Manager.
  • Contributes to the performance of the three categories and in achieving the objectives for the novelties and the significant franchises.

Project Design and Supplier Management:

  • Brief designers with validation of Trade Marketing Manager, to create attractive and innovative project designs for small to mid-size projects.
  • Review renders and visual layouts before submitting them to the Trade Marketing Project manager for final approval.
  • Collaborate with suppliers to achieve the most cost-effective, attractive, and timely productions with budget validation from the Trade marketing Project manager. Ensure suppliers have all assets needed for production.
  • Lead shipment of all POSM and semi-locally produced animation elements to suppliers/ retailers.
  • Follow up with suppliers to ensure all animations are installed on time and ensure we receive installation photos in a timely manner.
  • In charge of all the orders of videos/loops for the POS for all animations
  • Follow up with retail managers to ensure the correct implementation of merchandising and "retailtainment."

On Counter Events:

  • Work with the Trade Marketing Project Manager to source materials/suppliers for on-counter events in flagships and boutiques during key periods where no animation is present.
  • Help create instructional videos or presentations for the field on how to activate the counter.


Reports:

  • Supported the trade marketing manager in creating 360 customer presentations for large visibility projects.
  • Preparation of bi-weekly Newsletter slides.


Other:

  • Propose any idea contributing to enhancing the brand on the point of sales.
  • Search to maximize customer experience and sales efficiency by suggesting new concepts, processes, or tools.
  • Report to the Regional Trade Marketing Project Manager Travel Retail Americas


PRINCIPAL SKILLS, KNOWLEDGE, AND PERSONAL ATTRIBUTES REQUIRED:


  • Working towards a design, business, or Marketing degree
  • Experience in Photoshop or other equivalent design software, a strong plus
  • Proactive, capacity to analyze and react quickly.
  • Excellent attention to details
  • Hard worker, rigorous and strong organization skills
  • Strong product knowledge and sensibility to luxury and beauty universes
  • Good communicator – both verbal and written
  • Excellent use of office tools (word, excel, ppt)
  • Strong operational skills
  • Speaks fluently in English and Spanish (Portuguese and French can be a plus)
  • Applicants must be currently authorized to work in the United States for any employer.

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