Sr. Marketing Manager, SMB Brand Owner Marketing

4 weeks ago

New York, United States Amazon.com Services LLC Full time
Amazon Ads enables businesses to showcase their products and their brand to customers shopping on and off Amazon across the world. A fast-growing, innovative and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities, and reach new marketplaces. To this end, we have developed self-service advertising products that leverage Amazon’s strength as a world-class e-commerce platform and have integrated advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that enable businesses not only sell their products on Amazon, but help our customer’s grow awareness of their brand, inspire discovery, and increase brand loyalty.

A critical component of our charter is to support advertisers in building their brand through our suite of self-service advertising products. Improving a brands presence means we help their overall business performance, create a better shopping experience for customers, and establish Amazon as a destination for businesses looking to build their brand. To achieve long-term success in today's ever-changing consumer landscape, brands must embrace agility and leverage every advertising resource available. In this role, you'll immerse yourself in the advertiser journey, creating and implementing a marketing strategy that inspires them to establish a strong brand presence on Amazon. To this end, you'll collaborate closely with key stakeholders to grasp core business goals and success metrics, tailoring a strategic marketing plan accordingly. With a passion for innovation, you'll strive to deliver an inspiring customer journey that extends beyond driving sales. By leveraging quantitative and qualitative inputs, you'll enhance the customer experience while balancing data-driven insights with innovative thinking. To excel in this role, you'll prioritize the customer, work closely with internal stakeholders, and relentlessly focus on delivering an exceptional customer experience.

Key job responsibilities
- Create/own campaign and content strategy calendar/plan that supports business objectives/goals and channel strategy, including channel strategy, testing plan, prioritization of initiatives
- Define targeting strategy based on identification of business objectives/goal
- Audit existing content and identify gaps in content assets
- Optimize marketing strategy (i.e. comparing results to benchmarks and looking for opportunities to optimize targeting, messaging and/or format/asset type)
- Own analysis of campaign performance including marketing insights
- Owns development marketing strategy and drives alignment with stakeholders on execution timeline

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA | Santa Monica, CA, USA | Seattle, WA, USA

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- 4+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

PREFERRED QUALIFICATIONS

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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