Assistant Director of Enrollment Marketing Content

Found in: Talent US C2 - 2 weeks ago

Smithfield, United States Bryant University Full time
Reporting to the Associate Director of Enrollment Marketing & Analytics, the Assistant Director plays a pivotal role in the creation of content for graduate and professional education programs. This position is responsible for developing and maintaining content across several institutional channels, ensuring alignment with enrollment marketing strategy and contributing to the achievement of institutional enrollment goals. The Graduate and Professional Education department will collaborate with University Marketing and Communications to ensure strategic brand alignment and cohesive messaging across all campaigns.

Bryant University is a private New England university with a tradition of innovation and a global vision for success. Our new strategic plan, , sets a trajectory for the next decade through academic excellence, outstanding student life, competitive athletics and student outcomes among the nation’s top 1% for ROI. Principal Accountabilities Create compelling content to attract and engage prospective students and to support current students, including email campaigns, print collateral, social media, newsletters, photos, videos, and web content. Improve and maintain sophisticated drip campaigns for prospects, applicants, and matriculated students in Slate CRM aimed at increasing conversion and yield. Track engagement and analytics on campaigns, providing progress reports and ideas for improvement. Working with the Associate Director, establish a standardized calendar of messaging for graduate and professional education channels, identifying key dates in the enrollment cycle such as application opening/closures, event follow-up’s, transactional reminders, and course registration opening/closures. In collaboration with recruitment staff, oversee event management portal, form development, and associated messaging in Slate CRM to maximize student attendance, engagement, and conversion at both in-person and virtual events. Serve as technical support for any virtual events hosted by the team. In conjunction with the Executive Director and Associate Director, work with third-party marketing partners to develop and implement content for both paid and organic media campaigns. Work with key division and campus stakeholders to review and finalized this content. Manage routine maintenance and updates to content on graduate and professional education webpages, including program updates and application deadlines. Work with faculty, staff, and students to identify opportunities for multimedia content such as profiles, features, and “slices of life” for distribution across a variety of channels. Qualifications This position is best filled by an individual with Bachelor’s degree in Marketing, Communications, Business, or related field, and two to three years of marketing, within higher education industry preferred.

Demonstrated ability to create content in a variety of mediums (including email campaigns, print collateral, social media, photos, video, web content, etc.) to engage and retain target audience. Knowledge of graphic design and email marketing. Proven experience understanding data, systems, business analytics, metrics, and KPIs to make data-informed decisions. Excellent oral and written communication and story-telling skills Knowledge of Slate CRM and communication flow system experience preferred. Demonstrated ability to meet strict deadlines and respond effectively to changing priorities in a fast-paced environment. Ability to support both the planning and staffing of person and virtual events to maximize prospective student attendance, engagement and conversion. Ability to build and foster collaborative relationships with faculty, staff and students to assist with the development of multimedia content to showcase graduate and professional education programs. Ability to handle confidential information with discretion. Should be committed to a culture of diversity, equity, respect and inclusion. Certain requirements are subject to possible modification to reasonably accommodate persons with disabilities. Working Environment Bryant University recognizes that its position as a leader in higher education is greatly determined both by the diversity of its campus community and its intellectual endeavors. Its commitment to link academic and social diversity for the benefit of the learning and living environment reflects its belief that excellence and diversity are mutually reinforcing objectives. We are committed to building an equitable and inclusive campus community, one that values individual difference and fosters greater understanding of the many facets of diversity and other distinctive characteristics that make us different. We encourage applications from candidates with an appreciation for and understanding of diverse backgrounds and experiences. about our ongoing commitment to building a community of inclusive excellence. Physical Capacities

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