Group Marketing Manager

Found in: Talent US C2 - 2 weeks ago

Franklin Township, United States Jacobs Management Group Full time

Our client, a global leader in medical device, is seeking a Group Marketing Manager. This is an opportunity to launch a brand-new product platform into the global market. This position is a highly visible role and the incumbent will act as a leader in the space. The qualified individual will have experience in cardiology medical devices, launching products into the market and experience leading a team.

Responsibilities:

1. **Strategic Planning:**

- Develop and implement marketing strategies aligned with the overall business goals.

- Conduct market research to identify trends, opportunities, and competitor activities.

 

2. **Product Positioning:**

- Define and communicate the unique selling propositions (USPs) of the cardiology devices in your portfolio.

- Collaborate with product development teams to ensure products meet market needs.

 

3. **Brand Management:**

- Manage and enhance the brand image for the cardiology devices.

- Develop and implement branding strategies to create brand awareness and loyalty.

 

4. **Campaign Management:**

- Plan and execute marketing campaigns to promote cardiology products.

- Utilize various channels such as digital marketing, traditional advertising, and events.

 

5. **Collaboration with Sales Teams:**

- Work closely with sales teams to align marketing strategies with sales objectives.

- Provide sales support materials and training to ensure effective product promotion.

 

6. **Regulatory Compliance:**

- Ensure all marketing materials and activities comply with relevant regulatory standards in the medical device industry.

 

7. **Market Education:**

- Develop educational materials for healthcare professionals, patients, and other stakeholders.

- Conduct training sessions for internal teams on product knowledge and market trends.

 

8. **Customer Engagement:**

- Establish and maintain relationships with key opinion leaders and healthcare professionals.

- Gather customer feedback to improve products and enhance customer satisfaction.

 

9. **Budget Management:**

- Develop and manage marketing budgets efficiently.

- Monitor and analyze the ROI of marketing initiatives.

 

10. **Data Analysis:**

- Use data analytics to measure the success of marketing campaigns and adjust strategies accordingly.

- Monitor market trends and provide insights for future planning.

 

11. **Cross-functional Collaboration:**

- Collaborate with other departments such as R&D, regulatory affairs, and quality assurance to ensure a cohesive approach.

 

12. **People Management:**

- Management a team dedicated to saving patients lives

 

Your role as a Group Marketing Manager is pivotal in driving the launch of a new product. Staying abreast of industry advancements, understanding customer needs, and effectively communicating the value of your products will be key to your success in this role.

 

Requirements:

Bachelors degree required, MBA preferred

10 years experience in medical device marketing with a focus in launching products

Cardiology or vascular imaging experience

Proven experience managing a team of at least two direct reports

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