Director of Marketing

1 week ago

Franklin, United States Frauenshuh Hospitality Full time
Job DescriptionJob Description

NOTE: This position is on-site at our corporate headquarters in Franklin, TN.

Who we are:
Fourteen Foods is the largest Dairy Queen franchisee, with nearly 250 restaurants in 13 states, and we’re growing We are faith-based with a Mission of “Shepherding world-class restaurants that celebrate our commitment to faith, people and community.” Our headquarters is in Franklin, TN and we also have offices in Bloomington, MN and Louisville, KY. Please visit www.fourteenfoods.net to learn more about us.

What you'll do:
Fourteen Foods is looking for a dynamic individual to help lead our mission of creating smile servers The Director of Marketing is responsible for the development and implementation of strategic restaurant marketing programs, building community relationships, and oversight of the Marketing Department, including the creative team and field marketing.

Essential Functions:

  • Manage and assist Operations Supervisors, General Managers, and Community Marketing Managers on how to best complete marketing plans, partnerships, programs and promotions.
  • Create strategic store marketing plans and programs with Community Marketing Managers.
  • Manage beginning to end execution of store promotions by establishing objectives, implementing strategies, communicating with cross-functional team members, and providing post-promotion summaries.
  • Manage communication across the company.
  • Manage the graphic design process and team.
  • Develop and lead field marketing team.
  • Manage timelines and distribution of marketing materials.
  • Organize media reps., third party vendors, and contract agreements.
  • Assist in development and distribution of monthly store merchandising plans.
  • Track and analyze sales performance (weekly, monthly, quarterly, and annually).
  • Achieve effective relationships within the community and with General Managers.

Required Qualifications:

  • Bachelor’s Degree in Marketing, Communications and/or Public Relations.
  • Previous experience managing marketing across multi-unit restaurant or retail locations across diverse geography is required.
  • Quick Service Restaurant (QSR) marketing experience.
  • Field marketing experience with multiple restaurants in multiple locations.
  • Strong leadership experience.
  • Extensive computer experience with both Microsoft and Apple products.
  • Strong project management and organizational skills.
  • Excellent interpersonal, written, and verbal communication skills.
  • Public relations skills.
  • Willing to travel as necessary.

Preferred Qualifications:

  • Print and outdoor media experience.
  • Franchise business experience.
  • Graphic design software knowledge/experience.

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