Marketing Director

4 weeks ago

Franklin, United States Spartan Wealth Management Full time
Job DescriptionJob Description

 The Role

 

As Director of Marketing, you will be responsible for strategizing, developing, and executing a marketing program aimed at driving growth and enhancing the firm's brand image.

 

The Marketing Director is responsible for planning, coordinating, developing, and executing content across all platforms with an emphasis on reaching and engaging existing & new clients, centers of influence, lawyers & CPA’s. (Directly and indirectly).

 

 

Key job duties

Strategic Planning: Develop and execute the firm's overall marketing strategy, aligning it with the business goals and objectives. This includes identifying target markets, conducting market research, and creating marketing plans to attract clients interested in investment services.

Brand Development: The marketing director will play a crucial role in building and maintaining the firm's brand identity. This involves developing a unique value proposition, creating a consistent brand image across various channels, and ensuring brand messaging resonates with the target audience.

Campaign Management: Oversee the development and implementation of marketing campaigns to promote the firm's investment offerings. This includes designing and coordinating digital and traditional marketing campaigns, managing advertising channels, and tracking campaign effectiveness.

Content Creation: To engage and educate clients, the marketing director will oversee the creation of compelling content. This can include articles, blog posts, social media content, whitepapers, videos, and other materials that demonstrate the firm's expertise in the financial industry and investment options.

Digital Marketing: Focusing on leveraging online channels effectively. This includes managing the firm's website, optimizing it for search engines (SEO), implementing pay-per-click (PPC) advertising, developing email marketing campaigns, and utilizing social media platforms to reach and engage with clients.

Client Relationship Management: Working closely with the client service team to support client acquisition and retention efforts. This involves understanding client needs and preferences, developing targeted marketing strategies, and collaborating on initiatives that enhance the client experience.

 

Education/Experience

Bachelor’s Degree in Marketing, Marketing Communications, or a related field 

3+ years of experience in digital advertising account management, marketing strategy/consulting or brand management; ideally some of those years in a start-up environment.

Experience with growth strategy using all acquisition marketing channels including owned and operated channels, business development, social and events.

Exceptional writing and editorial skills, with demonstrated ability to create engaging original content across a wide variety of channels and media 

Solid organizational skills with strong attention to detail; must have the discipline and focus on handling multiple initiatives in a fast-paced environment as well as managing internal and external resources

Proven experience managing paid ad campaigns across LinkedIn and Google Ads

Solid experience with web and marketing analytics

Experience working with the following software: Adobe Creative Suite, Microsoft Office and WordPress

 

 

How You Will Make An Impact

Work closely with asset manager partners to identify and/or craft educational material on current market environments and relevant investment strategies

Submit asset manager marketing material to compliance for approval and use with Sales team

Craft messaging and sound bites on our funds that can be used by Sales teams

Create and manage the execution of investment-related articles and campaigns

Partner with Investment Research to develop product sales ideas that include illustrations and variable investment option stories

Update marketing material when investment line-up changes

Lead large scale, multi-channel marketing campaigns that drive measurable business results.

Deep understanding of marketing techniques and channels – SEO, paid search, influencer/affiliate marketing, paid social, platform display, programmatic media, broadcast television and radio.

Responsible for keeping the company current on digital and consumer trends – including digital advertising, emerging platforms, measurement techniques, consumer behavior.

Keep abreast of world-class tools and resources and make recommendations for investment.

 

  • Marketing Director

    2 days ago

    Franklin, United States Passionate Penny Pincher Full time

    Company OverviewPassionate Penny Pincher is a frugal blog that encourages women to beautifully care for their homes, families, and finances. With an audience of millions of users each month and 400,000 customers in our e-commerce store, we share everything from daily deals on Amazon to simple ways to save at the grocery store, frugal DIY projects, home...

  • Marketing Director

    2 days ago

    Franklin, United States Passionate Penny Pincher Full time

    Company OverviewPassionate Penny Pincher is a frugal blog that encourages women to beautifully care for their homes, families, and finances. With an audience of millions of users each month and 400,000 customers in our e-commerce store, we share everything from daily deals on Amazon to simple ways to save at the grocery store, frugal DIY projects, home...

  • Marketing Director

    1 day ago

    Franklin, United States MIRC Full time

    Who We Are MIRC is the musical instrument industry’s leading refurbishment workshop that offers its customers a variety of quality used instruments and parts for a great value.MIRC has been serving the industry since 1993 and is based in the Nashville, Tennessee area. About This Role The Marketing Director at MIRC will be responsible for championing the...

  • Director of Digital Marketing

    4 weeks ago

    Franklin, United States Trustworthy Digital Full time

    We're looking for an ambitious and passionate Director of Digital Marketing to join our team. This highly important executive role will provide hands-on leadership and direction to our SEO, paid media & account management teams. The ideal candidate will be a servant leader and strategic thinker who can both lead graciously and also isn’t afraid to jump in...

  • Director of Digital Marketing

    4 weeks ago

    Franklin, United States Trustworthy Digital Full time

    We're looking for an ambitious and passionate Director of Digital Marketing to join our team. This highly important executive role will provide hands-on leadership and direction to our SEO, paid media & account management teams. The ideal candidate will be a servant leader and strategic thinker who can both lead graciously and also isn’t afraid to jump in...

  • Director of Digital Marketing

    4 weeks ago

    Franklin, United States Trustworthy Digital Full time

    We're looking for an ambitious and passionate Director of Digital Marketing to join our team. This highly important executive role will provide hands-on leadership and direction to our SEO, paid media & account management teams. The ideal candidate will be a servant leader and strategic thinker who can both lead graciously and also isnt afraid to jump in and...

  • Marketing Director at MIRC LLC

    2 days ago

    Franklin, United States MIRC LLC Full time

    Job DescriptionJob DescriptionWho We AreMIRC is the musical instrument industry’s leading refurbishment workshop that offers its customers a variety of quality used instruments and parts for a great value.  MIRC has been serving the industry since 1992 and is based in the Nashville, Tennessee area.About This RoleThe Marketing Director at MIRC will be...

  • Marketing Specialist

    2 weeks ago

    Franklin, United States PCB Piezotronics, Inc. Full time

    MARKETING SPECIALIST ANY PCB LOCATION PRIMARY RESPONSIBILITIES Primary Responsibilities include, but are not limited to: supporting the Marketing plan and budget while maintaining the PCB brand through community engagement, social media activity, and graphic design. ACCOUNTABILITIES Implements community outreach campaigns or events.Coordinates all aspects of...

  • Advancement Director

    4 weeks ago

    Franklin, United States Williamson County Child Advocacy Ce Full time

    Job DescriptionJob DescriptionThe Advancement Director collaborates with the Executive Director and Board of Directors to lead a paid and volunteer advancement team. The AD will set and achieve annual and long-range fundraising goals, measuring progress throughout the year to ensure success. The Advancement Director collaborates with program staff to support...

  • Director of Operations

    1 month ago

    Franklin, United States Rise Technical Recruitment Ltd Full time

    Director of Operations (Manufacturing) $150k-200k + Medical + Prescription Coverage + Dental + Vision, Life insurance + PTO + Progression available.Franklin, North Carolina (commutable from: Waynesville, Union, Prentiss, Burnington, Elijay)Are you an operations manager or director of operations from a manufacturing background, looking for a pivotal role,...

  • Director, Digital Delivery

    7 days ago

    Franklin, United States C. R. Bard, Inc. Full time

    **Director, Digital Delivery** Franklin Lakes **Job Description Summary** The Director, Digital Delivery is a critical member of the Digital Delivery Team within the Corporate Digital Accelerator Team. This role is primarily accountable for driving omnichannel excellence at a Region and Business Unit level by accelerating our digital capabilities and...

  • Regional Director of Sales

    4 weeks ago

    Franklin Park, United States General Pulaski Inc Full time

    Job Description Job Description Job Title: Regional Director of Sales Company: Two Flags One Spirit Vodka Location: Chicago, IL (Midwest Region) About Two Flags Vodka: Two Flags Vodka is an exciting start-up company on a mission to bring a unique product to the spirits industry with our premium vodka offerings. Founded on a passion for quality and...

  • Executive Director Fountain of Franklin

    4 weeks ago

    Franklin, United States Goodworks Unlimited Full time

    Job DescriptionJob DescriptionExecutive Director Current Executive Director of Fountain of Franklin is retiring. This is a full-time role.Experience:     Preference in the field of dementia and geriatrics either through training or experience with a background in management experience. Budget experience preferred. Marketing experience desirable. ...

  • Childcare Director

    16 hours ago

    Franklin, United States Primrose School of Mansfield Full time

    **Benefits**: - 401(k) - 401(k) matching - Competitive salary - Free uniforms - Paid time off **Job description** An exciting opportunity to open a brand-new school in **Franklin, MA** and take your career to the next level. If you are looking for a fulfilling career, a growth opportunity, and a rewarding career, join us. **An opportunity to build your...

  • Regional Director of Sales

    4 weeks ago

    Franklin Park, United States General Pulaski Inc Full time

    Job DescriptionJob DescriptionJob Title: Regional Director of SalesCompany: Two Flags One Spirit VodkaLocation: Chicago, IL (Midwest Region)About Two Flags Vodka:Two Flags Vodka is an exciting start-up company on a mission to bring a unique product to the spirits industry with our premium vodka offerings. Founded on a passion for quality and innovation, we...

  • Director of Financial Reporting

    7 days ago

    Franklin, United States The LaSalle Group Full time

    Are you an accounting professional looking to help drive projects and strategy for a strong and steadily growing nation-wide healthcare company? Our client is looking for a dynamic Director of Financial Reporting. This is a hybrid position located in Franklin, TN. Director of Financial Reporting Responsibilities: Review Financials and address needed...

  • Director of Financial Reporting

    2 days ago

    Franklin, United States LaSalle Network Full time

    Are you an accounting professional looking to help drive projects and strategy for a strong and steadily growing nation-wide healthcare company? Our client is looking for a dynamic Director of Financial Reporting. This is a hybrid position located in Franklin, TN. Director of Financial Reporting Responsibilities: Review Financials and address needed focus...

  • Regional Vice President Sales and Marketing

    3 days ago

    Franklin, United States Horizon Hospitality Associates Inc Full time

    Regional Vice President Sales and Marketing The ideal candidate must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals Previous experience in hospitality sales, Hilton & Marriott experience required Experience as a manager Strong leadership qualities Ability to build rapport with...

  • Director of Financial Reporting

    1 week ago

    Franklin, United States LaSalle Network Full time

    Are you an accounting professional looking to help drive projects and strategy for a strong and steadily growing nation-wide healthcare company? Our client is looking for a dynamic Director of Financial Reporting. This is a hybrid position located in Franklin, TN. Director of Financial Reporting Responsibilities:Review Financials and address needed focus...

  • Director of Financial Reporting

    5 days ago

    Franklin, United States LaSalle Network Full time

    Are you an accounting professional looking to help drive projects and strategy for a strong and steadily growing nation-wide healthcare company? Our client is looking for a dynamic Director of Financial Reporting. This is a hybrid position located in Franklin, TN. Director of Financial Reporting Responsibilities:Review Financials and address needed focus...