Marketing Automation Specialist

2 months ago

Rockville, United States Cherry Bekaert LLP Full time

Are you a tech-savvy marketing expert with a passion for automating and optimizing marketing campaigns, we encourage you to apply. Join our team and play a key role in driving our marketing success through automation

We are seeking a dynamic and results-driven Marketing Automation Specialist to join our marketing team. The ideal candidate will have a strong technical understanding of marketing automation tools and strategies, with a passion for optimizing campaigns and ensuring visibility through software setup. This role is pivotal to the effective use of marketing automation solutions to drive business growth and enhance customer experiences.

As a Marketing Automation Specialist, you will: 

Assist in customization of new technology to drive lead generation, qualification, and closed customers. Monitor and maintain data quality within HubSpot, working to append data as needed to improve segmentation and targeting. Monitor system performance and troubleshoot issues as they arise. Maintain relationships between custom objects and standard objects within HubSpot, ensuring seamless data flow and integration. Assist with Help Desk tickets to ensure best-in-class for marketing and sales team members. Create and iterate on customization of views, properties, and workflows. Enhance and administer lead scoring, lead routing and automation to ensure the right person gets the right interaction at the right time. Collaborate with data analysts and other stakeholders to define data requirements and ensure comprehensive and accurate datasets. Serve as the frontline resource for internal end users to field questions, troubleshoot issues, and resolve problems. Work closely with Data Analyst to develop and maintain dashboards and reports to track key performance metrics across all Hubs. Collaborate with Marketing Automation Lead to align software improvements with overall marketing and business objectives. Assist with creating, implementing, and monitoring automated email marketing campaigns, including segmentation, personalization, and A/B testing. Continuously improve campaign performance by analyzing data and making data-driven adjustments. Assist with developing and managing lead nurturing workflows, ensuring timely and relevant communication to move leads through the sales funnel. Ensure organization of campaigns, filters and software setup is optimized to provide insights based on business needs.

What you bring to the role: 

Bachelor's degree in marketing, business, or a related field. Proven experience HubSpot as a marketing automation platform. Strong analytical skills with the ability to interpret data and make actionable recommendations. Excellent written and verbal communication skills. Familiarity with CRM systems and data management. Knowledge of technical email marketing best practices. Certifications in HubSpot implementation is a plus. Ability to work independently and as part of a team.

What we offer you:

Our shared values that foster inclusion and belonging including uncompromising integrity, collaboration, trust, and mutual respect.  The opportunity to innovate and do work that motivates and engages you.  A collaborative environment focused on enabling you to further your career growth and continuous professional development.  Competitive compensation and a total rewards package that focuses on all aspects of your wellbeing.  Flexibility to do impactful work and the time to enjoy your life outside of work.  Opportunities to connect and learn from professionals from different backgrounds and with different cultures.

About Cherry Bekaert

Cherry Bekaert, ranked among the largest assurance, tax and advisory firms in the , serves clients across industries in all states and internationally. “Cherry Bekaert” is the brand name under which Cherry Bekaert LLP and Cherry Bekaert Advisory LLC, independently owned entities, provide professional services in an alternative practice structure in accordance with applicable professional standards. Cherry Bekaert LLP is a licensed CPA firm that provides attest services, and Cherry Bekaert Advisory LLC and its subsidiary entities provide business advisory and non-attest services spanning the areas of transaction advisory, risk and accounting advisory, digital solutions, cybersecurity, tax, benefits consulting, and wealth management. For more details, visit 

Cherry Bekaert cares about our people. We offer competitive compensation packages based on performance that recognize the value our people bring to our clients and our Firm. The salary range for this position is $, to $,. Individual salaries within this range are determined by a variety of factors including but not limited to the role, function and associated responsibilities, a candidate’s work experience, education, knowledge, skills, and geographic location. In addition, we offer a comprehensive, high-quality which includes annual bonus, medical, dental, and vision care; disability and life insurance; generous Paid Time Off; retirement plans; Paid Care Leave; and other programs that are dedicated to enhancing your personal and work life and providing you and your family with a measure of financial protection.

Cherry Bekaert provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.

This role is expected to accept applications for at least five calendar days.

Candidates must demonstrate they are eligible to work in the United States. Cherry Bekaert will not provide work sponsorship for this position. 

Cherry Bekaert LLP and Cherry Bekaert Advisory LLC are members of Allinial Global, an accountancy and business advisory global association. Visit us at and follow us on , , , , and .

Cherry Bekaert. All Rights Reserved.

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