Director, Brand Marketing, Fuqua School of Business
3 months ago
Duke University:
Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
Director, Brand Marketing, Fuqua School of Business
Level 16
Overview
Duke University’s Fuqua School of Business is a top-ranked business school within a leading multi-discipline university, dedicated to advancing the understanding of management through research and providing the highest quality education. Fuqua attracts and develops those who thrive on difference, have the ability to bring out strength from others to move toward a common purpose, and who inspire entire organizations to win the right way.
The school enrolls more than 1,900 students a year across ten degree programs in formats for working professional and full-time students. Fuqua also offers a portfolio of open-enrollment and tailored non-degree programs for executives. Fuqua’s faculty receive international acclaim with their research leveraged by organizations worldwide. While its home campus is in the United States, the school maintains a presence in East Asia, Europe, India, and Latin America. Fuqua enjoys long-standing relationships with firms in key industries such as energy, financial services, consulting, health care, consumer goods, technology, media and entertainment. Our network of over 29,000 alumni, many of whom maintain a high level of engagement with the school, has great functional depth and industry breadth with graduates making a significant impact in their organizations and communities.
Fuqua’s Global Marketing group is a centralized function responsible for understanding the school’s customers and markets; generating program revenue through campaigns; stewarding and building the brand via owned, earned, paid and shared media; promoting program and faculty thought leadership; and leading strategic school initiatives. This unit is known for agility in responding to the fundamental changes in customer behavior, channels and tactics emerging within each of the markets we serve. We focus on allocating limited resources as effectively as possible, measuring overall ROI and engagement metrics within different channels and media sources to hold ourselves accountable for improving performance in different dimensions of our work. Given our dynamic environment we value versatility and adaptability in teammates who can excel in various aspects of our function and contribute significantly to the school’s success.Job Description
Fuqua seeks a Director of Brand Marketing (level 16) to lead marketing initiatives in support of school priorities, crafting and activating the school’s brand to drive enrollment, engagement, and reputation. Reporting to the Associate Dean for Global Marketing, this position leads a three-person marketing communications unit to execute integrated campaigns, align brand strategy with business goals, and manage content development and production.
Key Responsibilities
Integrated Marketing
- Develop and implement data-driven campaigns to drive inquiries, applications, and enrollments
- Oversee creation of compelling content, digital experiences, and targeted paid media
- Implement nurture campaigns and conversion rate optimization tactics
- Partner on SEO and SEM initiatives
- Engage brand ambassadors and leverage in marketing efforts
- Allocate spending across various campaigns, manage against allocated budget
- Prepare budget reports for the Associate Dean, identifying and explaining any variances
Content Development
- Lead conceptualization, design, and production of marketing material Develop multi-media and multi-platform content strategyOversee the execution of institutional and brand collateralImplement asset management systems and workflows
Brand Management
- Oversee Fuqua brand identity systemEnsure consistent brand identity across all touchpointsDevelop and disseminate comprehensive brand guidelines Manage review and approval processes for branded materials Negotiate contracts and pricing with external vendors and service providersImplement cost-saving measures without compromising marketing effectiveness
- Collaborate with the Associate Dean to align marketing initiatives with school objectives and prioritize spending based on ROI projections and strategic importance Lead and mentor Brand Marketing team (Marketing Communications Manager, Media Copywriter, Production Coordinator)Serve on Global Marketing Leadership Team
- Manage production function and its financial operations Steward relationships with functional and program leadership
Qualifications and Experience:
Required
- Bachelor’s degree7+ years of marketing, brand management, digital/social or related experience Demonstrated ability to create compelling marketing contentExperience managing marketing communications projectsStrong strategic thinking and leadership skillsExcellent written and verbal communications skills
Preferred
- MBA or advanced degree in a relevant discipline10+ years of relevant experienceExperience in higher education or professional services marketingUnderstanding of Slate, Drupal, SEMrush, Google Data Studio, Salesforce Marketing Cloud
- Competence in digital, print, and video production processes
- Annual ROI growth from marketing spendContent engagement metrics (views, downloads, opens)Adherence to brand guidelines across departments (via audit)
Diversity and Inclusion:
Fuqua is committed to fostering a diverse and inclusive work environment. We encourage applications from individuals with diverse backgrounds and experiences who can contribute to our culture of innovation and excellence.
Location:
This position is not eligible for a remote working arrangement.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
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