Director, Product Marketing

3 weeks ago

Durham, United States Page Mechanical Group Inc Full time

Vestaron is leading a peptide-based revolution in crop protection. The company is dedicated to improving the safety, efficacy and sustainability of crop protection through migration from chemical pesticides to biological peptides. Vestaron’s peptides provide growers with novel crop protection solutions that address proven targets and provide efficacy on par with or better than traditional chemical pesticides. Its peptides overcome existing resistance issues while offering a desired safety profile for workers, beneficials and the environment. Vestaron has earned global recognition for its work, including the inaugural 2015 Bernard Blum Award for a novel biocontrol solution, the prestigious Green Chemistry Challenge Award from the U.S. Environmental Protection Agency in 2020 and “Best New Biologic Product” at the 2021 IHS Markit Crop Science Awards.

Position Summary:

Vestaron is looking for an enthusiastic and entrepreneurial Director of Product Marketing to help us grow in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to exceed targets from brand awareness to product introductions. Must have deep agricultural industry experience and be able to grasp channel and grower trends and generate creative ideas as well as being equally versed in specialized marketing concepts. The goal is to deliver effective marketing programs and insights that will help grow our reputation and accelerate growth.

Responsibilities:

Participate and lead the strategic planning including positioning for new & existing markets, competitive analysis, customer segmentation & penetration plans, and related product positioning

Identify, interpret, and capitalize on industry trends

Develop and lead the strategy for pricing, messaging, packaging, programming, and selling our products

Analyze competitive market offerings to identify differentiators and pricing/program strategies

Evaluate partnership opportunities for products and/or integrated services

Oversee product launches, providing product sales training and presentations

Represent the voice of the customer at internal meetings

Support the sales team and key channel partners

Conduct market research to find answers about grower requirements, habits and trends

Work with international external partners to execute on the local strategic marketing plan

Requirements:

Bachelor’s degree in agriculture or marketing

15+ years of related experience in the agricultural market (insecticides preferred)

Proven experience in progressive sales/marketing roles

Ability to work in a diverse fast paced environment and clearly communicate cross-functionally

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods

Demonstrable experience in marketing data analytics and tools

Professional computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)

Well-organized and detail oriented

Exceptional communication and writing capabilities

Must be able to work in a fast-paced environment and have an entrepreneurial mindset

Why Join Us?

Join the Revolution…

With an innovative and accomplished leadership team guiding our day-to-day wins, and a Board with a long-term vision that supports our efforts, we set out daily to improve the safety, efficacy and sustainability of crop protection through migration from synthetic pesticides to peptide-based biopesticides. Our team is empowered to solve problems and find solutions that will advance the science and commercialization of peptides. If you’re seeking a career that taps into your talents and contributes to harnessing the Power of Peptides ®

for the benefit of the environment and industry, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that.

In 2019 we opened our headquarter in the heart of RTP (Research Triangle Park, NC), a global center of Agricultural Technology and Innovation. Our offices are located in the Frontier complex, a vibrant work environment where the development of restaurants, shops and hotels is underway.

Our R&D center is in Kalamazoo, MI, within the Western Michigan University Innovation Center. The 69,000-square-foot, purpose-built incubator and co-working space was created to support companies from the earliest start-ups to maturing organizations with office and conference space, high-quality shared scientific equipment and resources, and a wide range of support services.

We offer a competitive benefits package, to support the health and happiness of our staff.

We invite you to apply to join a company developing the products, processes, and relationships to lead the advancement of the biological peptide industry, beginning with the pesticide markets.

An Equal Opportunity Employer

Vestaron is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.

All employment decisions at Vestaron are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.

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