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Tour Manager, PBR Velocity Tour and Challenger Series
4 months ago
Who We Are:
PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
Position Summary/Objective:
The Tour Manager, PBR Velocity Tour and Challenger Series will be responsible for daily operations of the Tour; managing and assisting the implementation of marketing, sponsorship management, and production management strategies for 2 PBR event tours – Velocity and Challenger events in conjunction with PBR. This role will have significant impact in growing the profitability of the PBR Velocity and Challenger events by working closely with all PBR departments and personnel including the live event marketing teams, working in tandem with PR, social media, production and other revenue generating departments such as sponsorship, licensing, and ticketing.
Essential Duties & Responsibilities:
Manage comprehensive event plans for tour event markets. Oversee and assist on all aspects of brand development for the events. Establish and maintain key deadlines in line with the overall marketing, sponsorship, and production plans. Research and identify new and existing contacts and partnership opportunities to drive incremental revenue. Develop strong relationships with existing, new and potential sponsors to maximize marketability, activation, and usage of PBR intellectual rights. Assist SVP in forecasting revenue projections, performing risk analysis, and managing costs and budgets. Identify emerging markets and market shifts for the Velocity and Challenger events. Work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Travel, Premium Experience, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and promotional campaigns. Work with SVP and Finance/Accounting to help manage event budgets and drive cost efficiencies. Maintain and develop administrative tools to manage all events and provide weekly, monthly and quarterly reports to SVP, PBR Core Events. Maintain Tour One Note books and meeting agendas. Responsible for consistent communications of PBR Velocity and Challenger event communication strategies both internally and externally. Includes overall One Note Book management and administration. At select events – position will be flexible to include market manager duties and tour operations for VT double-up events when applicable. PBR Sanctioning Committee representative. Additional duties as assigned.
Knowledge, Skills & Abilities:
Self-starter with intuitive marketing, sponsorship, administrative and event production skills. Demonstrated ability to communicate, build relationships and influence credibly, effectively internally and externally. Strong creative, analytical and organizational skills. Experience in developing and executing strategic marketing plans and campaigns. Experience developing, managing budgets and forecasting skills. Proven administrative skills. Excellent oral and written communications skills. Appropriate decision-making, and problem solving judgement. Ability to manage multiple projects with varying priority at one time. Extensive knowledge of Microsoft Windows Suites (TEAMS, One Note, Word, Excel, Power Point, and Outlook).
Education & Formal Training:
B.A. /B.S. from an accredited university in Sports Business/Marketing – preferred.
Experience:
2-4 years of brand management or live event marketing-sponsorship-production experience – preferred.
Working Conditions:
Normal office hours Monday-Friday. Some extended hours, weekends, holidays and nights may be required. Travel up to 40% for events and meetings. Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.