Marketing Manager

2 weeks ago

Austin, United States Austin Marriott Downtown Full time

Summary:

The Marketing Manager will drive demand to the hotel(s) and restaurant(s) by co-concepting and executing dynamic marketing plans. Activation on key channels include, but not limited to, digital/print/social/PR and email to drive the most profitable business and demonstrate set return on ad spend goals. Other responsibilities include promotional retailing, flexing a creative flair and partnering with sales, food and beverage and revenue strategy leaders to ensure alignment and achieve commercial goals.


Responsibilities


WHAT YOU’LL DO
* Support all brand positioning, messaging and retailing on designated hotel(s) and restaurants(s) core marketing and online activation channels; managing website updates and other customer-facing channels.
* Manage all social media channels + content curation for hotel(s) and restaurant(s), directly or in partnership with agency.
* Strategize and deliver all email marketing campaigns.
* Co-manage marketing calendars and align marketing efforts with company goals and objectives.
* Build monthly digital reports to analyze, report and manage marketing efforts against defined KPIs.
* Identify local strategic partnerships and advertising opportunities to grow hotel and F+B brand share of voice.
* Be the key local brand liaison and assist with local programming and events.
* Attend Revenue Generation Meetings to detail upcoming marketing calendar and address and marketing opportunities and challenges as they arise.
* Participation in F+B planning meetings; to keep a finger on the pulse with on-property happenings to retail online.
* Assist sales, rooms, and food and beverage in creating and retailing offers and programming for hotel(s) and outlet(s) to drive buzz and incremental revenue opportunities.
* Assist with creative needs for digital and/or print collateral whether creation on Canva, Photoshop or managing with agency partners.
* Work cooperatively with agencies, vendors, brand and community partners to ensure the successful implementation of marketing strategies and that projects are on target and within YOU’LL BRING
* Bachelor's degree in marketing, communications, business or other related fields
* Proficiency in social media platforms.
* Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
* Project management with strong organizational skills to coordinate with hotel teams, regional senior leadership, national brands and agencies.
* Professional, articulate person who can effectively communicate to various audiences to breakdown high-level /metrics to basic fundamentals.
* Must be able to multitask and prioritize departmental functions to meet deadlines.
* Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
* Must have a focus on detail and driving topline results while positively impacting the bottom line.


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